The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.
Perspectives
Top to Bottom: How PR Accelerates Business Development Throughout the Sales Funnel
Multiple PR strategies can be applied across all stages of the acquisition journey. A few of the core ways PR supports business development at each stage:
Client success: 5 of our favorite media moments in 2022 [Pt. 2]
As we ring in the new year, we’re celebrating placing clients in dozens of strategic and high-profile publications which collectively reach hundreds of millions of people per month.
How PR strategies translate to business wins
4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources. Let’s start by defining public relations: PR is all about building and maintaining awareness and […]
8 Key Moments to Launch Your Startup’s PR Efforts (+ Examples)
When to launch your public relations efforts is a question every CEO wrestles with as they plan for growth. 8 moments when you should smash that PR button:
Client Success: 8 of Our Favorite Media Moments in 2022 [Pt. 1]
From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]
Inside the Post-Pandemic Newsroom: 4 Themes for the Future of Media
Author: Jessica McNellis, Media Relations Manager The state of journalism has been a quickly evolving conversation for the last two decades, even more so over the last two years. As news became more accessible online with the rise of digital media, we started to witness a steady decline in paid subscribers and readership for daily papers that continue to fight for paid […]
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
Why s2s Public Relations and Communications
Some friendly travel advice for founders and CEOs. Consider this a calibration exercise. Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees brushed ashore by an infinity of ocean, and the ancient haystack rocks orphaned far into the […]