PR that powers change

s2s Public Relations is a full-service agency that turns complex science into compelling, actionable narratives across PR, social media, and executive communications.
s2s public relations and communications is...

seed 2 series a

series a 2 series b

scaling 2 successful exits

strategic advisors 2 startups

storytelling 2 seize awareness

social media 2 support growth

You're in the right place if...

YOU'RE SOLVING BIG PROBLEMS.
You’re building the technology, team, and vision to drive transformative global change. Now, it’s time to add voice to your vision and amplify your unique value to reach investors, partners, business prospects, and employees.
You Innovate for Scientific Impact.
From cleantech to biotech, we champion your conviction that technology should transform industries and improve lives. We source the most strategic opportunities to amplify your story on a local, regional, or global scale.
You're Future-Focused and Globally Minded.
You’re redefining the future with your big ideas and we love that about you! We prioritize one-on-one time with our clients to devise strategies and track success toward short and long-term goals.
You're ready to fuel growth.
Now’s the time to propel your company to the next level. We build awareness to drive investor interest, customer engagement, and talent acquisition, while raising the profile of your C-suite as speakers, media sources, and opinion piece authors.

about us

Eric Schudiske
Eric Schudiske CEO & Founder LinkedIn
Crystal Clarity
Crystal Clarity COO LinkedIn
about s2s pr

Bring your big ideas, your conviction, and your curiosity. Expect collaboration, transparency, and results in return.

As graduates of traditional big-box agencies, former journalists, startup execs, and in-house media and content leaders, we understand the stakes.

Driving awareness and engagement for your business enables the world-changing technologies you’re building to reach people as soon as possible.

The s2s PR model centers on proven owned and earned media strategies that accelerate:

  • time to market;
  • prospects to partnerships;
  • relationships to revenue;
  • and followers to evangelists.

 

Trevor Ainge
Trevor Ainge Media & Content Specialist LinkedIn
Caitlin Kryl
Caitlin Kryl Content Marketing Manager LinkedIn

A proud partner of Bioscribe

services

Strategic Communications

Ensure your story and messaging materials are compelling, clear, and differentiating to capture the interest of your target audiences, from media and investors to internal teams.

- Brand strategy and market positioning
- Brand messaging platform
- Investor relations

Thought Leadership

Showcase your industry expertise and secure opportunities that align your executive team with investors, customers, and partners.

- Events and awards sourcing and preparation
- Thought leadership content development and placement (articles, op-eds, podcasts)

Media Relations & Content

Build interest and validation for your business through media placements while calibrating your digital channels to amplify your brand narrative.

- Media strategy and outreach
- KOL and advocate outreach
- Digital media strategy and execution (social media, blog, newsletter, website)

Business Strategy

Tap into our networks, industry knowledge, and strategic expertise spanning the impact tech ecosystem.

- Talent recruitment
- Growth planning
- Crisis communications

testimonials

perspectives

Behind-the-Scenes of the s2s Public Relations Placement in WIRED

Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]

Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days.  LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]

PR metrics that matter: What’s your ‘Share of Voice’?

There are a lot (a lot) of PR metrics. Each has its place. Share of Voice presents a high-level look at who’s driving the conversation and coverage. Author: Eric Schudiske, CEO You walk into the party and all the right people are there. It’s crowded. The door closes. A wall of indecipherable chatter washes through […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed