Homepage

s2s Public Relations and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing our website and social channels, and creating meaningful engagement with target partners. They crafted and placed our first major media stories in high-value media outlets, which continue to drive major investor interest.

Eric Schudiske and the whole team at s2s have exceeded my expectations. I've worked with several different PR teams over the years and have typically not had the principals and such experienced team members involved directly on the account. S2S's strategic insights and seasoned experience not only deliver results but do so in a way that is easy to work with, resourceful and effective. I couldn't recommend s2s more highly.

s2s PR distilled our complex subject matter, creating and posting compelling content on our social channels including LinkedIn. This increased vital awareness of our cancer-fighting technology, and even led directly to engaging high value talent to join our team and help our biotech grow.

Eric went from zero to two TV news crews covering our launch party less than two weeks after he came aboard. He's placed influencer articles and geared our budding social media to help drive and amplify traditional media. Eric brought a keen eye for not just strategic media placements, like a live TV interview during a crucial awareness opportunity, but also to key influencer partnerships and even conversations with investors about additional funding.

Lean In Seattle wouldn't have been able to achieve the full potential of our visit with Facebook COO, and LeanIn.Org founder, Sheryl Sandberg without Eric's help. Rather than solely focus on leveraging Sheryl's name for fast hits, Eric crafted three achievable strategies (from hyper-targeted to broad reach) that used Sheryl's visit as a gateway hook into the deeper stories of our work and vision. His plan elicited immediate trust with Sheryl's personal PR team, and led to several large and small features on our chapter, which my team was able to evolve into one of our most successful membership drives yet.

s2s Public Relations has been the ideal partner for our cloud computing SaaS startup in a period of unprecedented change in the industry. s2s helped us increase market awareness and brand power, launch a new website, and execute a profile building and media outreach strategy that delivered our highest exposure since our company’s inception. As a founder and CEO, I am careful to allocate my company’s resources where they will drive the greatest success in reaching business objectives. I’m grateful for the professional and committed team at s2s for their strategic counsel, tactical support and deep understanding of what it takes to grow a tech startup.

As a new agtech startup innovating in a competitive cannabis science space, it was essential that we owned our story and built awareness of Dewey Scientific as an industry leader. The team at s2s Public Relations immersed themselves with the founders and key members of our company to capture our company culture en route to elevating our company's profile through our first strategic earned media placements, secured thought-leadership pieces in critical publications, and allowed Dewey Scientific to not only own our story, but leverage that story and our new brand awareness to further our business objectives.

s2s PR helped energize our social media efforts by working collaboratively with us to produce a thoughtful, creative, life science startup ecosystem specific Social Media Playbook and follow-up support. We saw instant and dramatic impact from the initiative and are incredibly happy with the effort and support from the s2s team.

We struggled for years to find the right messaging and voice to capture the profound vision for our disruptive medical device technology. The team at s2s PR excelled at crystallizing our value in fresh messaging, leading a rebuild of our website, and driving significant media awareness and investor validation of Opticyte and our Cell O2 Monitor as we launch our first observational study and prepare for our Series A. Working with s2s PR is one of the best decisions that Opticyte has made so far.