Elevate Your
World Changing Vision
s2s public relations and communications is...

seed 2 series a

series a 2 series b

scaling 2 successful exits

strategic advisors 2 startups

storytelling 2 seize awareness

social media 2 support growth

PR With Purpose

You’re building the technology, team and vision to drive transformative global change. Now, it’s time to add voice to your vision and amplify your unique value to reach investors, partners, business prospects, and recruit top talent.
You Innovate for Impact.
Whether you’re building a cleantech solution, life sciences innovation, intelligent application, or new educational technology, we champion your conviction that technology should transform industries and improve lives.
You're Future-Focused and Globally Minded.
You are redefining the future with your big ideas and we love that about you! We pride ourselves on sharing conference tables, whiteboards (in person or in the metaverse), and one-on-one time with our clients as we devise strategy, define metrics, and track success toward short and long-term goals with regional, national, and global impact.
You're ready to fuel growth.
Now’s the time to propel your company to the next level. We build awareness to drive investor interest, customer engagement, and talent acquisition, while raising the profile of those in your C-suite as speakers, media sources, and opinion piece authors.

about us

Eric Schudiske
Eric Schudiske CEO & Founder LinkedIn
Crystal Clarity
Crystal Clarity COO LinkedIn
about s2s pr

100% independent. 100% in-house.

We’re working to deliver the antidote to the “one-size-fits-all” agency stereotype. 

As graduates of traditional big-box public relations agencies, former journalists, startup execs, and in-house global public relations and social media leaders, we understand the stakes. You need the right communications team to build, grow, and leverage the equity in your story—so that the potentially life-saving and world-changing technologies you’re building can reach people as soon as possible.

We’ve intentionally built s2s PR to be different, centering on the structural and cultural elements proven to drive success in the media, in the market, and on your team. Expect collaboration, transparency, and results.

Trevor Ainge
Trevor Ainge Media & Content Specialist LinkedIn
Caitlin Kryl
Caitlin Kryl Content Marketing Manager LinkedIn


Strategic Communications

We ensure your story and communications materials are compelling, clear, and differentiating to engage strategic audiences from media and investors to internal teams.

-Brand strategy and market positioning
-Brand messaging platform
-Investor relations

Thought Leadership

We establish strategic messaging and secure opportunities that place your executive team in front of decision-makers and in full visibility of investors, customers, and partners.

-Events and awards sourcing and preparation
-Thought leadership content development and placement (articles, op-eds, podcasts)

Media Relations & Content Marketing

We build interest and value in your technology and executive leadership through media and influencer validation, and leverage strategic content to amplify these media placements.

-Media strategy and outreach
-Influencer and advocate outreach
-Digital media strategy and execution (social media, blog, newsletter, website)

Business Strategy

Tap into our networks, industry knowledge, and strategic expertise spanning the impact tech ecosystem.

-Talent recruitment
-Growth planning
-Crisis communications



Behind-the-Scenes of the s2s Public Relations Placement in WIRED

Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]

Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days.  LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]

Subscribe to our newsletter

The Pitch

PR tips for startup leaders to fuel growth & get noticed