seed 2 series a
series a 2 series b
scaling 2 successful exits
strategic advisors 2 startups
storytelling 2 seize awareness
social media 2 support growth
PR With Purpose
YOU'RE POWERING MEANINGFUL CHANGE.
You’re building the technology, team and vision to drive transformative global change. Now, it’s time to add voice to your vision and amplify your unique value to reach investors, partners, business prospects, and recruit top talent.
You Innovate for Impact.
Whether you’re building a cleantech solution, life sciences innovation, intelligent application, or new educational technology, we champion your conviction that technology should transform industries and improve lives.
You're Future-Focused and Globally Minded.
You are redefining the future with your big ideas and we love that about you! We pride ourselves on sharing conference tables, whiteboards (in person or in the metaverse), and one-on-one time with our clients as we devise strategy, define metrics, and track success toward short and long-term goals with regional, national, and global impact.
You're ready to fuel growth.
Now’s the time to propel your company to the next level. We build awareness to drive investor interest, customer engagement, and talent acquisition, while raising the profile of those in your C-suite as speakers, media sources, and opinion piece authors.
100% independent. 100% in-house.
We’re working every day to deliver the antidote to the stereotypes of one-size-fits-all PR agencies.
As graduates of traditional big-box public relations agencies, former journalists, startup execs, and in-house global public relations and social media leaders, we understand the stakes. You need the right communications team to build, grow, and leverage the equity in your story—so that the potentially life-saving and world-changing technologies you’re building can reach people as soon as possible.
We’ve intentionally built s2s PR to be different, centering on the structural and cultural elements proven to drive success in the media, in the market, and on your team. Expect collaboration, transparency, and results.
services
Strategic Communications
We ensure your story and communications materials are compelling, clear, and differentiating to engage strategic audiences from media and investors to internal teams.
-Brand strategy and market positioning
-Brand messaging platform
-Investor relations
Thought Leadership
We establish strategic messaging and secure opportunities that place your executive team in front of decision-makers and in full visibility of investors, customers, and partners.
-Events and awards sourcing and preparation
-Thought leadership content development and placement (articles, op-eds, podcasts)
Media Relations & Content Marketing
We build interest and value in your technology and executive leadership through media and influencer validation, and leverage strategic content to amplify these media placements.
-Media strategy and outreach
-Influencer and advocate outreach
-Digital media strategy and execution (social media, blog, newsletter, website)
Business Strategy
Tap into our networks, industry knowledge, and strategic expertise spanning the impact tech ecosystem.
-Talent recruitment
-Growth planning
-Crisis communications
s2s Public Relations and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing our website and social channels, and creating meaningful engagement with target partners. They crafted and placed our first major media stories in high-value media outlets, which continue to drive major investor interest.
Eric Schudiske and the whole team at s2s have exceeded my expectations. I've worked with several different PR teams over the years and have typically not had the principals and such experienced team members involved directly on the account. S2S's strategic insights and seasoned experience not only deliver results but do so in a way that is easy to work with, resourceful and effective. I couldn't recommend s2s more highly.
s2s PR distilled our complex subject matter, creating and posting compelling content on our social channels including LinkedIn. This increased vital awareness of our cancer-fighting technology, and even led directly to engaging high value talent to join our team and help our biotech grow.
Eric went from zero to two TV news crews covering our launch party less than two weeks after he came aboard. He's placed influencer articles and geared our budding social media to help drive and amplify traditional media. Eric brought a keen eye for not just strategic media placements, like a live TV interview during a crucial awareness opportunity, but also to key influencer partnerships and even conversations with investors about additional funding.
Lean In Seattle wouldn't have been able to achieve the full potential of our visit with Facebook COO, and LeanIn.Org founder, Sheryl Sandberg without Eric's help. Rather than solely focus on leveraging Sheryl's name for fast hits, Eric crafted three achievable strategies (from hyper-targeted to broad reach) that used Sheryl's visit as a gateway hook into the deeper stories of our work and vision. His plan elicited immediate trust with Sheryl's personal PR team, and led to several large and small features on our chapter, which my team was able to evolve into one of our most successful membership drives yet.
s2s Public Relations has been the ideal partner for our cloud computing SaaS startup in a period of unprecedented change in the industry. s2s helped us increase market awareness and brand power, launch a new website, and execute a profile building and media outreach strategy that delivered our highest exposure since our company’s inception. As a founder and CEO, I am careful to allocate my company’s resources where they will drive the greatest success in reaching business objectives. I’m grateful for the professional and committed team at s2s for their strategic counsel, tactical support and deep understanding of what it takes to grow a tech startup.
As a new agtech startup innovating in a competitive cannabis science space, it was essential that we owned our story and built awareness of Dewey Scientific as an industry leader. The team at s2s Public Relations immersed themselves with the founders and key members of our company to capture our company culture en route to elevating our company's profile through our first strategic earned media placements, secured thought-leadership pieces in critical publications, and allowed Dewey Scientific to not only own our story, but leverage that story and our new brand awareness to further our business objectives.
s2s PR helped energize our social media efforts by working collaboratively with us to produce a thoughtful, creative, life science startup ecosystem specific Social Media Playbook and follow-up support. We saw instant and dramatic impact from the initiative and are incredibly happy with the effort and support from the s2s team.
We struggled for years to find the right messaging and voice to capture the profound vision for our disruptive medical device technology. The team at s2s PR excelled at crystallizing our value in fresh messaging, leading a rebuild of our website, and driving significant media awareness and investor validation of Opticyte and our Cell O2 Monitor as we launch our first observational study and prepare for our Series A. Working with s2s PR is one of the best decisions that Opticyte has made so far.
testimonials
perspectives
s2s PR Turns 5! Lessons and Inspirations From 5 Years of Serving Startup Founders
Author: Crystal Clarity, Chief Operating Officer If you do not feel yourself growing in your work and your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place. -Orison Swett Marden, author Five years. Or in the COVID era, at least 125 years. In May, […]
Meet the newest s2s team members
One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]
Want brand growth on Linkedin? A personal Linkedin strategy may do the trick
Author: Caitlin Kryl, Content Marketing Manager If you’ve been on Linkedin for more than a couple of years, you’ll notice it’s looking…a little different these days. Linkedin launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media channel have exploded. Today’s […]
7 Steps to Nailing Your Next Podcast Interview
Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts. Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]
22 Lessons in Leadership from Life Science Innovation NorthWest 2022
Author: Eric Schudiske, CEO and Founder of s2s PR “THINK” The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives. The life sciences, especially in the […]
3 lessons from ‘Generation Clickbait’: Breaking through media noise by leading with transparency
By: Henry Wilhelm We all know that feeling of disappointment. Prey to a sensationalist headline or glossy picture, it doesn’t take long to realize that you’ve been tricked by clickbait (unless you’re a Zendaya fan who sat expectantly through 155 minutes of ‘Dune’). Let’s face it, the media landscape we live in can be downright […]
Why your startup story may be the key to your startup’s success
Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling. What started as a childhood hobby of […]
Science Talk Q&A (Part VI): Biggest Science Conversations on the Horizon
From climate change, vaccines and virus developments to artificial intelligence, genetic engineering and diversity and inclusion: science is saturated with new research and technological advancements. So which conversations can we expect to steal the limelight over the next few years? Science Talk’s Dr. Allison Coffin and Dr. Kiki Sanford sat down with Jessica McNellis from […]
s2s PR Will Be an Employee-Owned Company; Here’s Why
Why are we committing to ensuring s2s PR and Communications becomes an employee-owned company by 2025? The intention is to democratize ownership, offer greater economic opportunity to those driving value for the company, and to create a transparent, resilient, and inclusive company. It’s lofty. It’s also, I believe, fair.