PR That Drives Growth

s2s Public Relations is a full-service communications partner for science, health, and technology companies, trusted by startups, VCs and global brands alike.

From stealth to scale, we help innovative companies earn trust, raise visibility, and drive outsized wins.

s2s public relations and communications is...

seed 2 series

scaling 2 successful exits

seattle 2 san francisco (and beyond)

strategic advisors 2 startups

storytelling 2 seize awareness

Built for Business Breakthroughs

Making Complex Ideas Clear
Life sciences, biotech, and climate innovations don’t speak for themselves. We help companies translate complex ideas into clear narratives across media, websites, thought leadership, events, social media and investor communications.
Communications That Drive Growth
Your goal isn’t just visibility, it’s momentum. Our work supports fundraising, partnerships, recruiting, regulatory milestones, product launches, and industry leadership through integrated communications and public relations strategies that are tailored to your unique audiences and objectives.
Hands-On Senior Strategists
Our clients work directly with experienced communications leaders to shape messaging, advise on announcements, prepare executives for interviews, and guide how the company shows up across media, events, and digital channels. We’re strategic executives who also love to roll up our sleeves and do the work.
More Than Press Releases
Awareness-building that moves the business needle today requires a leading-edge, integrated approach across earned media, thought leadership, conferences, social strategy, and your website. We help companies build and optimize across the full communications and PR ecosystem.

testimonials

about us

Eric Schudiske
Eric Schudiske CEO & Founder LinkedIn
Crystal Clarity
Crystal Clarity COO LinkedIn
about s2s pr

Bring your big ideas, your conviction, and your curiosity. Expect collaboration, transparency, and results in return.

As graduates of traditional big-box agencies, former journalists, startup execs, and in-house media and content leaders, we understand the stakes. 

Driving awareness and engagement for your business enables the world-changing technologies you’re building to reach people as soon as possible.

The s2s PR model centers on proven owned and earned media strategies that accelerate: 

  • time to market;
  • prospects to partnerships;
  • relationships to revenue;
  • and followers to evangelists.
Trevor Ainge
Trevor Ainge Media & Content Specialist LinkedIn

A proud partner of Bioscribe

how we work & services

How we work

We know priorities, budgets and communications needs evolve quickly in startups and growing companies. To best support our clients, we offer flexible engagement models including retainers, hourly support, and project-based work.

While we focus on building lasting partnerships, we don’t lock clients into rigid, long-term contracts or high-priced minimums, making it easier for teams to access experienced, full-service communications support when and how it works best for you.

Strategic Communications

Ensure your story and messaging materials are compelling, clear, and differentiating to capture the interest of your target audiences, from media and investors to internal teams.

- Brand strategy and market positioning
- Brand messaging platform
- Investor relations

Thought Leadership

Showcase your industry expertise and secure opportunities that align your executive team with investors, customers, and partners.

- Events and awards sourcing and preparation
- Thought leadership content development and placement (articles, op-eds, podcasts)

Media Relations & Content

Build interest and validation for your business through media placements while calibrating your digital channels to amplify your brand narrative.

- Media strategy and outreach
- KOL and advocate outreach
- Digital media strategy and execution (social media, blog, newsletter, website)

Business Strategy

Tap into our networks, industry knowledge, and strategic expertise spanning the impact tech ecosystem.

- Talent recruitment
- Growth planning
- Crisis communications

perspectives

GenAI-Powered PR Landscape Analysis Prompt

The tools of the trade continue to evolve. Now, GenAI (ChatGPT, Claude, or Perplexity, etc.) helps fuel public relations, from forming a keen understanding of subject matter to developing content underpinning the execution of campaigns. But there’s another strategy to leverage GenAI as you develop an understanding of the competitive landscape surrounding your innovation. The […]

Infinite Fist Bumps: How to build the relationship you want with your PR agency

3 key strategies for a strong relationship with your PR or marketing agency (one that reaps wins) Author: Crystal Clarity, COO at s2s PR Some types of relationships—like your barista or the delivery person you startle by opening your door while they’re still on your porch, are based on a transaction.  Other work relationships, by […]

Behind-the-Scenes of the s2s Public Relations Placement in WIRED

Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed