seed 2 series a
strategic advisors 2 startups
series a 2 series b
storytelling 2 succeed
series b 2 series c
strategic comms 2 seize awareness
scaling 2 successful exits
social media 2 support growth
hello change maker
YOU'RE POWERING MEANINGFUL CHANGE.
You have the technology, the team and the vision to manifest transformative change in how we live, work, care for and connect with each other and our planet. Now, it’s time to amplify your unique story and increase investment and revenue so you can fully actualize your potential and reach your goals.
You Innovate for Impact.
Augmented intelligence, machine learning, blockchain and next-generation platforms are among the tools driving this technological revolution. At s2s Public Relations and Communications, we share your spirit of creativity and innovation and belief that technology can and should be harnessed to transform industries and improve lives.
You're Northwest Anchored and Globally Minded.
You’re located in the PNW, just like us, but are taking on the world with your big ideas. We love that about you! We pride ourselves on sharing conference tables, whiteboards and face time with our clients as we devise strategy, define metrics and track success of local, national and global awareness campaigns from our offices in Seattle.
You're ready to fuel growth.
Now’s the time to propel your company to the next level. At s2s Public Relations and Communications, we build awareness to drive investor interest, customer engagement and talent acquisition, while raising the profile of those in your C-suite as speakers, media sources, and opinion piece authors.
S2s Public Relations and Communications is built on transparency, collaboration and results.
We serve emerging technology and biotech startups in the Pacific Northwest with our global reach. Our public relations, marketing and strategic communications expertise evolves from our extensive experience as graduates of traditional big-box public relations agencies, former journalists, startup execs, and in-house global public relations and social media leaders.
services
Strategic Communications
Before sharing your story with the world, we work with you to ensure that story is clear, compelling and differentiating. With a strong and aligned messaging foundation in place, we devise the most effective communications strategies for engaging with key audiences including media, investors, customers, partners, industry analysts, influencers and your internal team. By integrating efforts across all channels and audiences, we elevate and amplify a unified and consistent brand story that sets you apart and ensures you stand out.
Public Relations
The right blend of media coverage and custom “owned” content will bring validation, credibility and awareness among potential investors, partners and customers. Our team builds interest and value in your technology through strategic outreach into mainstream and niche media including podcasts and industry-specific outlets. We pair these “earned" media placements with focused custom content to drive your unique narrative toward ever increasing brand equity.
Profile Building
Your team is key to your success and a powerful resource for fueling your message, driving awareness and elevating your brand. We cultivate speaking engagements, op-eds, and panel discussion opportunities that place your executive team in front of decision makers and in full visibility of investors. Our profile-building services include attendance and sponsorship recommendations, award nominations, sourcing and securing speaking engagements, and speech consultation.
s2s Public Relations and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing our website and social channels, and creating meaningful engagement with target partners. They crafted and placed our first major media stories in high-value media outlets, which continue to drive major investor interest.
s2s PR was an incredible partner as we navigated and maximized a complex PR opportunity with a global brand name. They distilled our story into a media-friendly narrative, piloted press outreach, and trained our team and CEO to speak with media and hit the right talking points. I'd recommend the s2s PR team to any company that has a story to tell.
Eric Schudiske and the whole team at s2s have exceeded my expectations. I've worked with several different PR teams over the years and have typically not had the principals and such experienced team members involved directly on the account. S2S's strategic insights and seasoned experience not only deliver results but do so in a way that is easy to work with, resourceful and effective. I couldn't recommend s2s more highly.
s2s PR distilled our complex subject matter, creating and posting compelling content on our social channels including LinkedIn. This increased vital awareness of our cancer-fighting technology, and even led directly to engaging high value talent to join our team and help our biotech grow.
Eric went from zero to two TV news crews covering our launch party less than two weeks after he came aboard. He's placed influencer articles and geared our budding social media to help drive and amplify traditional media. Eric brought a keen eye for not just strategic media placements, like a live TV interview during a crucial awareness opportunity, but also to key influencer partnerships and even conversations with investors about additional funding.
Lean In Seattle wouldn't have been able to achieve the full potential of our visit with Facebook COO, and LeanIn.Org founder, Sheryl Sandberg without Eric's help. Rather than solely focus on leveraging Sheryl's name for fast hits, Eric crafted three achievable strategies (from hyper-targeted to broad reach) that used Sheryl's visit as a gateway hook into the deeper stories of our work and vision. His plan elicited immediate trust with Sheryl's personal PR team, and led to several large and small features on our chapter, which my team was able to evolve into one of our most successful membership drives yet.
testimonials
perspectives
MedPage Today ft. TIPS: ‘Five Ways to Cope When Masks Run Low’
New CDC guidance offers options on reuse, decontamination — and no, don’t use home ovens or tanning beds. Read more here: https://www.medpagetoday.com/infectiousdisease/covid19/85799
‘3 Pandemic Communications Cues from Your Kitchen Table’
“Our worlds both narrow and deepen in crisis. The professional static of your pre-pandemic life clears and those that matter most come into focus. And that’s where your focus should stay, for now.” Read more from s2s Public Relations and Communications Founder, Eric Schudiske, here: https://www.linkedin.com/pulse/3-pandemic-comms-cues-from-your-personal-life-eric-schudiske/
GeekWire: ‘Geek of the Week: Jordan Zager uses plant science to make cannabis more environmentally efficient’
“As an environmentally conscious cannabis enthusiast and scientist, I quickly made it my goal to reduce the environmental footprint that cannabis production has on our surroundings in anyway I can,” he said. Read more here: https://www.geekwire.com/2020/jordan-zager-phd/
Seattle Business Magazine: ‘SeaChange Fund’s Susan Preston Has Earned a Global Reputation as a Leader in the Investment World’
Preston says more women who have achieved success must work to ‘intentionally carve out opportunities for other women’. Read more here: http://seattlebusinessmag.com/daring-women/seachange-fund%E2%80%99s-susan-preston-has-earned-global-reputation-leader-investment-world
Reminded Why the Work We Do Matters
At s2s Public Relations we’re always grateful for encouraging feedback from our clients – reminders why the work we do to ignite impact matters. “s2s PR and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing […]
ZME Science ft. Phase Genomics: Saving the Honey Bee: Can New Genomic Clues Help Solve the Colony Collapse Mystery?
Colony collapse disorder has been the scourge of U.S. beekeepers for more than a decade, contributing to a 30-40 percent plunge in commercial honey bee colonies since 2006. Read the rest right here: zmescience.com/science/biology/saving-the-honey-bee-can-new-genomic-clues-help-solve-the-colony-collapse-mystery
Study to explore viability of robot-built space outposts made from debris
There’s a lot of perfectly good space junk floating around up there, such as the upper stages of spent rockets. NanoRacks, a company dedicated to democratizing low-earth orbit by supporting innovations like cheap, easily deployed CubeSats, wants to use those in-space structures to build habitats known as Outposts. The Outposts could prove to be crucial […]
SEngine Precision Medicine in GenomeWeb
Read the article as SEngine as emerges as the first Functional Precision Medicine lab to receive CLIA certification
Seattle Business Magazine features SEngine Precision Medicine
SEngine Precision Medicine CEO Dr. Carla Grandori showcases SEngine’s scientific edge in functional precision oncology: