Elevate Your
World Changing Vision
s2s public relations and communications is...

seed 2 series a

series a 2 series b

scaling 2 successful exits

strategic advisors 2 startups

storytelling 2 seize awareness

social media 2 support growth

PR With Purpose

You’re building the technology, team and vision to drive transformative global change. Now, it’s time to add voice to your vision and amplify your unique value to reach investors, partners, business prospects, and recruit top talent.
You Innovate for Impact.
Whether you’re building a cleantech solution, life sciences innovation, intelligent application, or new educational technology, we champion your conviction that technology should transform industries and improve lives.
You're Future-Focused and Globally Minded.
You are redefining the future with your big ideas and we love that about you! We pride ourselves on sharing conference tables, whiteboards (in person or in the metaverse), and one-on-one time with our clients as we devise strategy, define metrics, and track success toward short and long-term goals with regional, national, and global impact.
You're ready to fuel growth.
Now’s the time to propel your company to the next level. We build awareness to drive investor interest, customer engagement, and talent acquisition, while raising the profile of those in your C-suite as speakers, media sources, and opinion piece authors.

about us

Eric Schudiske
Eric Schudiske CEO & Founder LinkedIn
Crystal Clarity
Crystal Clarity COO LinkedIn
about s2s pr

100% independent. 100% in-house.

We’re working to deliver the antidote to the “one-size-fits-all” agency stereotype. 

As graduates of traditional big-box public relations agencies, former journalists, startup execs, and in-house global public relations and social media leaders, we understand the stakes. You need the right communications team to build, grow, and leverage the equity in your story—so that the potentially life-saving and world-changing technologies you’re building can reach people as soon as possible.

We’ve intentionally built s2s PR to be different, centering on the structural and cultural elements proven to drive success in the media, in the market, and on your team. Expect collaboration, transparency, and results.

Kelly Johnson
Kelly Johnson Public Relations Specialist LinkedIn
Trevor Ainge
Trevor Ainge Media & Content Specialist LinkedIn
Caitlin Kryl
Caitlin Kryl Content Marketing Manager LinkedIn


Strategic Communications

We ensure your story and communications materials are compelling, clear, and differentiating to engage strategic audiences from media and investors to internal teams.

-Brand strategy and market positioning
-Brand messaging platform
-Investor relations

Thought Leadership

We establish strategic messaging and secure opportunities that place your executive team in front of decision-makers and in full visibility of investors, customers, and partners.

-Events and awards sourcing and preparation
-Thought leadership content development and placement (articles, op-eds, podcasts)

Media Relations & Content Marketing

We build interest and value in your technology and executive leadership through media and influencer validation, and leverage strategic content to amplify these media placements.

-Media strategy and outreach
-Influencer and advocate outreach
-Digital media strategy and execution (social media, blog, newsletter, website)

Business Strategy

Tap into our networks, industry knowledge, and strategic expertise spanning the impact tech ecosystem.

-Talent recruitment
-Growth planning
-Crisis communications



Meet the newest s2s team members

One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]

Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days.  LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]

7 Steps to Nailing Your Next Podcast Interview

Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts.  Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]

22 Lessons in Leadership from Life Science Innovation NorthWest 2022

Author: Eric Schudiske, CEO and Founder of s2s PR “THINK”  The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives.  The life sciences, especially in the […]

3 lessons from ‘Generation Clickbait’: Breaking through media noise by leading with transparency

By: Henry Wilhelm We all know that feeling of disappointment. Prey to a sensationalist headline or glossy picture, it doesn’t take long to realize that you’ve been tricked by clickbait (unless you’re a Zendaya fan who sat expectantly through 155 minutes of ‘Dune’). Let’s face it, the media landscape we live in can be downright […]

Why your startup story may be the key to your startup’s success

Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling.  What started as a childhood hobby of […]

Science Talk Q&A (Part VI): Biggest Science Conversations on the Horizon

From climate change, vaccines and virus developments to artificial intelligence, genetic engineering and diversity and inclusion: science is saturated with new research and technological advancements. So which conversations can we expect to steal the limelight over the next few years?  Science Talk’s Dr. Allison Coffin and Dr. Kiki Sanford sat down with Jessica McNellis from […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed