seed 2 series
scaling 2 successful exits
seattle 2 san francisco (and beyond)
strategic advisors 2 startups
storytelling 2 seize awareness
Built for Business Breakthroughs
Making Complex Ideas Clear
Life sciences, biotech, and climate innovations don’t speak for themselves. We help companies translate complex ideas into clear narratives across media, websites, thought leadership, events, social media and investor communications.
Communications That Drive Growth
Your goal isn’t just visibility, it’s momentum. Our work supports fundraising, partnerships, recruiting, regulatory milestones, product launches, and industry leadership through integrated communications and public relations strategies that are tailored to your unique audiences and objectives.
Hands-On Senior Strategists
Our clients work directly with experienced communications leaders to shape messaging, advise on announcements, prepare executives for interviews, and guide how the company shows up across media, events, and digital channels. We’re strategic executives who also love to roll up our sleeves and do the work.More Than Press Releases
Awareness-building that moves the business needle today requires a leading-edge, integrated approach across earned media, thought leadership, conferences, social strategy, and your website. We help companies build and optimize across the full communications and PR ecosystem.Clients in the news
Brainstorm: Australian inventor may have key to predicting epilepsy seizures
Cardiosense Noninvasively Measures Heart Failure’s Key Warning Signal
Vaccines could keep salmon safe from sea lice
Forget the nurse call button. Patients now stay connected by wearing one
Gas station convenience stores might survive the EV future with help from these chargers
Lumata Health hauls in $5.5M for virtual eye care
UC Davis Health, Houston Methodist ink partnerships with BioIntelliSense for wearable health monitoring
BioButton Allows Patients and Nurses to Stay Connected
3 things you can do right now to support Ukraine’s IT sector
Gates Foundation funds biotech company cataloging the viruses that infect bacteria
A new AI startup, launched with a trio of Fred Hutch vets, wants to give a ‘zoomed-in’ view of cancer cells
Assembling Accurate Genomes and Interactomes: Ivan Liachko on The Long Run
We Want More EV Charging Stations At Convenience Stores!
Zeva’s flying car that can hit 160mph takes first flight
Talus Bio tacks on $11M to target hard-to-reach transcription factors
testimonials
I have worked with s2s Public Relations twice now, and both times have been a fantastic experience! They are a small, nimble, and creative team that consistently delivers high-quality work quickly and on-budget.Most recently, s2s led a brand and website revamp for Clean & Prosperous. Given the amount of content they had to digest, s2s’s understanding of the climate and clean energy sector was vital.
I cannot recommend them highly enough - they completely revolutionized our web presence. Of note: Since launching, we have seen a 25% increase in home page viewers compared to our previous site.
Collaborating with s2spr was a key milestone in expanding our presence from Spain into the US market -a completely new landscape for our medical device startup at the time. Eric and Trevor played a crucial role in positioning our brand through impactful media coverage, securing interviews and features in leading specialized publications.They also helped us build valuable industry connections that were essential for promoting our product at major sector events. I truly appreciated their professionalism, commitment and strategic mindset throughout the process. Thanks to their dedication, we achieved strong visibility and meaningful results in a highly competitive market.
Perhaps most importantly, with s2s PR you are working directly with the principals – the A-team – not junior staff. Unlike big agencies with big retainers, s2s PR is cost-effective, agile, and consistently delivers exceptional value. Their boutique model ensured we had senior-level expertise on every initiative, and their collaboration felt seamless – just like an in-house team.
s2s PR drove an impressive set of results from all of their good work! We experienced immediate momentum after a PR and social media campaign – with engaged investors leveraging our announcement to help source additional investment. We love having s2s on our team!
s2s Public Relations has been the ideal partner for our cloud computing SaaS startup in a period of unprecedented change in the industry. s2s helped us increase market awareness and brand power, launch a new website, and execute a profile building and media outreach strategy that delivered our highest exposure since our company’s inception. As a founder and CEO, I am careful to allocate my company’s resources where they will drive the greatest success in reaching business objectives. I’m grateful for the professional and committed team at s2s for their strategic counsel, tactical support and deep understanding of what it takes to grow a tech startup.
We were impressed at how quickly s2s understood just what we needed for our campaign, and how they handled a delicate subject matter with tact and grace... We had previously tried to have our work published by TechCrunch with little luck, and thanks to s2s, our story landed in TechCrunch and the weekly roundup, and was reprinted more than 150 times! Getting our story out to such a publication giant in our industry helped us to reach new heights in the promotion of our campaign to support the Ukrainian tech community.
s2s PR distilled our complex subject matter, creating and posting compelling content on our social channels including LinkedIn. This increased vital awareness of our cancer-fighting technology, and even led directly to engaging high value talent to join our team and help our biotech grow.
s2s PR helped energize our social media efforts by working collaboratively with us to produce a thoughtful, creative, life science startup ecosystem specific Social Media Playbook and follow-up support. We saw instant and dramatic impact from the initiative and are incredibly happy with the effort and support from the s2s team.
Bring your big ideas, your conviction, and your curiosity. Expect collaboration, transparency, and results in return.
As graduates of traditional big-box agencies, former journalists, startup execs, and in-house media and content leaders, we understand the stakes.
Driving awareness and engagement for your business enables the world-changing technologies you’re building to reach people as soon as possible.
The s2s PR model centers on proven owned and earned media strategies that accelerate:
- time to market;
- prospects to partnerships;
- relationships to revenue;
- and followers to evangelists.
A proud partner of Bioscribe

how we work & services
How we work
We know priorities, budgets and communications needs evolve quickly in startups and growing companies. To best support our clients, we offer flexible engagement models including retainers, hourly support, and project-based work.
While we focus on building lasting partnerships, we don’t lock clients into rigid, long-term contracts or high-priced minimums, making it easier for teams to access experienced, full-service communications support when and how it works best for you.
Strategic Communications
Ensure your story and messaging materials are compelling, clear, and differentiating to capture the interest of your target audiences, from media and investors to internal teams.
- Brand strategy and market positioning
- Brand messaging platform
- Investor relations
Thought Leadership
Showcase your industry expertise and secure opportunities that align your executive team with investors, customers, and partners.
- Events and awards sourcing and preparation
- Thought leadership content development and placement (articles, op-eds, podcasts)
Media Relations & Content
Build interest and validation for your business through media placements while calibrating your digital channels to amplify your brand narrative.
- Media strategy and outreach
- KOL and advocate outreach
- Digital media strategy and execution (social media, blog, newsletter, website)
Business Strategy
Tap into our networks, industry knowledge, and strategic expertise spanning the impact tech ecosystem.
- Talent recruitment
- Growth planning
- Crisis communications