In the orange-hued, jack-o-lantern bucket of social media tactics, let’s talk about six social media strategy must-do’s to treat your audience to often to grow your community and build your brand — and five common social media blunders that will feel more like tricks than treats. Author: Caitlin Kryl Scary marketing statistic: Nearly half of entrepreneurs do their marketing all […]
Perspectives
PR metrics that matter: What’s your ‘Share of Voice’?
There are a lot (a lot) of PR metrics. Each has its place. Share of Voice presents a high-level look at who’s driving the conversation and coverage. Author: Eric Schudiske, CEO You walk into the party and all the right people are there. It’s crowded. The door closes. A wall of indecipherable chatter washes through […]
Top to Bottom: How PR Accelerates Business Development Throughout the Sales Funnel
Multiple PR strategies can be applied across all stages of the acquisition journey. A few of the core ways PR supports business development at each stage:
How PR strategies translate to business wins
4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources. Let’s start by defining public relations: PR is all about building and maintaining awareness and […]
8 Key Moments to Launch Your Startup’s PR Efforts (+ Examples)
When to launch your public relations efforts is a question every CEO wrestles with as they plan for growth. 8 moments when you should smash that PR button:
Inside the Post-Pandemic Newsroom: 4 Themes for the Future of Media
Author: Jessica McNellis, Media Relations Manager The state of journalism has been a quickly evolving conversation for the last two decades, even more so over the last two years. As news became more accessible online with the rise of digital media, we started to witness a steady decline in paid subscribers and readership for daily papers that continue to fight for paid […]
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
Grow Your Startup’s Brand Story
In “Brand Identity Breakthrough,” author Gregory Diehl writes “To you, the appeal of your product or service is obvious. But your audience doesn’t share your feelings. Why don’t other people understand your messaging? Why don’t they see the same benefits that are so obvious to you? Talking about what you do can be more difficult […]
Why s2s Public Relations and Communications
UPDATED July 5, 2023 Some friendly travel advice for founders, CEOs, CMOs, and all who champion a message of change for a better world. Consider this a calibration exercise: Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees […]
Study to explore viability of robot-built space outposts made from debris
There’s a lot of perfectly good space junk floating around up there, such as the upper stages of spent rockets. NanoRacks, a company dedicated to democratizing low-earth orbit by supporting innovations like cheap, easily deployed CubeSats, wants to use those in-space structures to build habitats known as Outposts. The Outposts could prove to be crucial […]