Author: Jessica McNellis, Media Relations Manager The state of journalism has been a quickly evolving conversation for the last two decades, even more so over the last two years. As news became more accessible online with the rise of digital media, we started to witness a steady decline in paid subscribers and readership for daily papers that continue to fight for paid […]
Perspectives
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
Grow Your Startup’s Brand Story
In “Brand Identity Breakthrough,” author Gregory Diehl writes “To you, the appeal of your product or service is obvious. But your audience doesn’t share your feelings. Why don’t other people understand your messaging? Why don’t they see the same benefits that are so obvious to you? Talking about what you do can be more difficult […]
Why s2s Public Relations and Communications
Some friendly travel advice for founders and CEOs. Consider this a calibration exercise. Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees brushed ashore by an infinity of ocean, and the ancient haystack rocks orphaned far into the […]
Study to explore viability of robot-built space outposts made from debris
There’s a lot of perfectly good space junk floating around up there, such as the upper stages of spent rockets. NanoRacks, a company dedicated to democratizing low-earth orbit by supporting innovations like cheap, easily deployed CubeSats, wants to use those in-space structures to build habitats known as Outposts. The Outposts could prove to be crucial […]