Public Relations | S2SPR.com

Grow Your Startup’s Brand Story

In "Brand Identity Breakthrough," author Gregory Diehl writes "To you, the appeal of your product or service is obvious. But your audience doesn't share your feelings. Why don't other people understand your messaging? Why don't they see the same benefits that are so obvious to you? Talking about what you do can be more difficult [...]

Why s2s Public Relations and Communications

La Push Beach on the Quileute Indian reservation Some friendly travel advice for founders and CEOs. Consider this a calibration exercise. Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees brushed ashore by an infinity of ocean, and [...]

Study to explore viability of robot-built space outposts made from debris

There’s a lot of perfectly good space junk floating around up there, such as the upper stages of spent rockets. NanoRacks, a company dedicated to democratizing low-earth orbit by supporting innovations like cheap, easily deployed CubeSats, wants to use those in-space structures to build habitats known as Outposts. The Outposts could prove to be crucial […]