Perspectives

From climate change, vaccines and virus developments to artificial intelligence, genetic engineering and diversity and inclusion: science is saturated with new research and technological advancements. So which conversations can we expect to steal the limelight over the next few years?  Science Talk’s Dr. Allison Coffin and Dr. Kiki Sanford sat down with Jessica McNellis from […]

Identity politics has permeated vaccine hesitancy, opinions on climate change, and society’s response to the COVID-19 virus. We are living in a moment in history where identity politics is playing its most prominent role in scientific conversations.   Science Talk’s Dr. Allison Coffin and Dr. Kiki Sanford sat down with Jessica McNellis from s2s Public Relations and Communications to […]

s2s Public Relations and Communications is an equal opportunity employer. Individuals from all cultures and communities are encouraged to apply. About s2s Public Relations: We are a Northwest anchored, globally minded public relations and strategic communications firm. We are committed to growing emerging technology companies and startup ecosystem conveners through clear and compelling stories and […]

Yeah. You guessed it. Avoid the word which appears 58,000+ times in the storied history of the journal Nature. It’s still in fevered use today, appearing more than 27,000 times in press releases, published papers, and articles in just the last twelve months.  Please avoid “elucidate,” in all its forms, especially when speaking to lay […]

​Reflecting on the fifth annual Science Talk Conference that wrapped in March, we were surprised at the emphasis around empathy in science communications in multiple keynotes, panels and industry workshops. Coming off a year when the value of science communication has never hit closer to home, we decided it was worth discussing more. Science Talk’s Dr. […]

A national month for honoring women’s contributions is applaudable, as well as 11 months too short. As a team made up of ⅘ women, we daily pay tribute to our female colleagues and clients’ achievements. Working alongside, collaborating with, and learning from women is historically woven into s2s PR’s DNA. In fact, more than 50% […]

With an oversaturation of information coming from news stations and publications, bloggers, video feed, social media, public figures, and your own daily personal interactions, it is challenging to decipher what is accurate and what is a skewed version of the truth. This information overload forces us to self-filter, often selecting information that reinforces our existing […]