Our DNA is demanding. Our need to forge community and emotional connections is hardwired into each of us. Even in the world of startups and investment, more than profit-and-loss statements and zeros and ones, it’s often our emotions first, before logic, that drive decisions from hiring and firing to funding and future business plans. In […]
Perspectives
How to democratize visual storytelling
Optimizing the use of a tool you’re already using – your phone – to capture moments and stories for social media/blogs/newsletters/etc. Your phone, a device you know all too well. In fact, recent research reveals that the average person spends just over three hours per day on their mobile device. Your phone serves as a […]
3 Tips to Build Your Profile: Be Social, Generous, and Human
As you consider how to grow your company and increase investment, is CEO/founder profile building part of your overall strategy? A well-known, authentic and consistent personal brand will build credibility and trust with investors and partners, create a competitive edge, and create lasting value that will continue to yield dividends for your future endeavors. Here […]
6 Tips to Demonstrate Traction for Startups
As a scientist keen to communicate the value of my research I quickly learned the benefits of publishing and presenting, but it wasn’t until I bridged the academic and startup arenas that I realized private industry has its own evidence of success – traction. Most scientists are familiar with the idea that in academia peer-reviewed […]
Reminded Why the Work We Do Matters
At s2s Public Relations we’re always grateful for encouraging feedback from our clients – reminders why the work we do to ignite impact matters. “s2s PR and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing […]
Science vs. the Tribalism of Truths
The Tribalism of Truths is a paradox involving subjective truth and objective tribalism*. We’re genetically hard-wired to believe our tribe of trusted friends and those we admire more than sterile but scientifically-proven facts. We have faith that our friend, our pundit, or our favorite influencer-of-the-moment speaks the truth, no matter how widely it varies from […]
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter: part II
Photography is more than an Instagram accessory, a way to document Sunday brunch, or an obsession for new parents. When used effectively, it is an influential and pivotal tool for capturing and telling a diversity of stories. A well-composed photo can serve as a window through which its viewers can witness an event, product, or […]
Grow Your Startup’s Brand Story
In "Brand Identity Breakthrough," author Gregory Diehl writes "To you, the appeal of your product or service is obvious. But your audience doesn't share your feelings. Why don't other people understand your messaging? Why don't they see the same benefits that are so obvious to you? Talking about what you do can be more difficult [...]
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter
There is a common Swahili saying that’s been my mantra (and may or may not be permanently inked on my back) for the past five years: “Kuuliza si vibaya”, meaning: “To ask is not bad.” Have you ever wanted to know more about someone’s, or something’s, story but chose not to investigate further due to […]
Why s2s Public Relations and Communications
La Push Beach on the Quileute Indian reservation Some friendly travel advice for founders and CEOs. Consider this a calibration exercise. Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees brushed ashore by an infinity of ocean, and [...]