Author: Caitlin Kryl, Content Marketing Manager What’s happening?! An appropriate reaction if you: Something tells me I’m not the only one who’s in both of these camps. Twitter is the great and nearly unchallenged watering hole in the technology savannah. For years, all of the primary actors who make or break business success—journalists, investors, industry […]
Perspectives
The Art of the Media Pitch: 6 Tactics PR Pros Use to Get Covered
Author: Kelly Johnson, Public Relations Specialist The situation: You’re a startup founder or CEO, you’re operating on a limited budget, and you’re feeling pressure to quickly get your story published in a top-tier publication. So what do you do? You send a mass email to all the reporters who might be interested in your story […]
SEO Decoded: 6 Fundamentals to Improve Your Search Engine Ranking
Author: Jessica McNellis, Media Relations Manager “SEO”, or Search Engine Optimization, is one of those buzzwords that permeates nearly every marketing and communications conversation. We know that it’s important. Just look at the increased search volume for SEO-related topics over the last 20 years: But we don’t always know how to do it successfully. In […]
Life Science Washington is the family potluck you want to be at. How PNW startups can dig in.
Author: Kelly Johnson, Public Relations Specialist We’ve seen immense growth in Washington State’s life sciences industry over the last decade—generating over $30.1 billion in total economic activity and employing over 40,000 individuals across more than 1,100 life science organizations. This steady growth was evident as ever at this year’s Life Science Washington’s (LSW) East West […]
Top Takeaways from a Science Insider Turned Science Communicator
Author: Trevor Ainge, Media & Content Specialist Many of today’s greatest discoveries remain hidden behind closed doors. They’re locked away by obscure language and phrasing that reads like a series of switchbacks. And it’s not just the proverbial “lay audience” on the other side of the threshold, it’s potential investors, partners, and customers, too. That’s […]
Client Success: 8 of Our Favorite Media Moments in 2022
From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]
s2s PR Turns 5! Lessons and Inspirations From 5 Years of Serving Startup Founders
Author: Crystal Clarity, Chief Operating Officer If you do not feel yourself growing in your work and your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place. -Orison Swett Marden, author Five years. Or in the COVID era, at least 125 years. In May, […]
Meet the newest s2s team members
One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]
Want brand growth on Linkedin? A personal Linkedin strategy may do the trick
Author: Caitlin Kryl, Content Marketing Manager If you’ve been on Linkedin for more than a couple of years, you’ll notice it’s looking…a little different these days. Linkedin launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media channel have exploded. Today’s […]
7 Steps to Nailing Your Next Podcast Interview
Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts. Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]