Perspectives

Science Talk Q&A: How 2020 Shaped the Future of Science Communications

This year, scientific news was consumed in a more mainstream fashion than ever before. COVID-19 brought conversations about medical science, scientific process, vaccines, and other complex information the average news consumer was previously unaware of – or did not necessarily need to care about – into the public sphere of awareness. Communicating scientific developments instantly […]

Blurring Brand Lines: 4 questions to assess how your social media behavior impacts your company reputation

Rudyard Kipling wrote that famous line, “And never the twain shall meet” when describing the East and West. However, in today’s hyper-intertwined digital world, if the dividing line isn’t East and West­–but your personal brand and professional brand–then the twain have indeed met. You can no longer claim absolution when you write a line on […]