Author: Trevor Ainge, Media & Content Specialist Many of today’s greatest discoveries remain hidden behind closed doors. They’re locked away by obscure language and phrasing that reads like a series of switchbacks. And it’s not just the proverbial “lay audience” on the other side of the threshold, it’s potential investors, partners, and customers, too. That’s […]
Perspectives
Client Success: 8 of Our Favorite Media Moments in 2022
From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]
s2s PR Turns 5! Lessons and Inspirations From 5 Years of Serving Startup Founders
Author: Crystal Clarity, Chief Operating Officer If you do not feel yourself growing in your work and your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place. -Orison Swett Marden, author Five years. Or in the COVID era, at least 125 years. In May, […]
Meet the newest s2s team members
One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]
Want brand growth on Linkedin? A personal Linkedin strategy may do the trick
Author: Caitlin Kryl, Content Marketing Manager If you’ve been on Linkedin for more than a couple of years, you’ll notice it’s looking…a little different these days. Linkedin launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media channel have exploded. Today’s […]
7 Steps to Nailing Your Next Podcast Interview
Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts. Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]
22 Lessons in Leadership from Life Science Innovation NorthWest 2022
Author: Eric Schudiske, CEO and Founder of s2s PR “THINK” The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives. The life sciences, especially in the […]
JOB OPENING: Science Communications Senior Advisor
s2s Public Relations and Communications is an equal opportunity employer. We encourage individuals from all cultures and communities to apply. About s2s Public Relations: We are a Northwest anchored, globally minded public relations and strategic communications firm. We are committed to growing emerging technology companies and startup ecosystem conveners through clear and compelling stories and […]
3 lessons from ‘Generation Clickbait’: Breaking through media noise by leading with transparency
By: Henry Wilhelm We all know that feeling of disappointment. Prey to a sensationalist headline or glossy picture, it doesn’t take long to realize that you’ve been tricked by clickbait (unless you’re a Zendaya fan who sat expectantly through 155 minutes of ‘Dune’). Let’s face it, the media landscape we live in can be downright […]
Why your startup story may be the key to your startup’s success
Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling. What started as a childhood hobby of […]