Photography is more than an Instagram accessory, a way to document Sunday brunch, or an obsession for new parents. When used effectively, it is an influential and pivotal tool for capturing and telling a diversity of stories. A well-composed photo can serve as a window through which its viewers can witness an event, product, or […]
Perspectives
Grow Your Startup’s Brand Story
In "Brand Identity Breakthrough," author Gregory Diehl writes "To you, the appeal of your product or service is obvious. But your audience doesn't share your feelings. Why don't other people understand your messaging? Why don't they see the same benefits that are so obvious to you? Talking about what you do can be more difficult [...]
Repairing Dead Satellites with Robots
Artificial Intelligence and Machine Learning make news pieces like this ZDNet story our s2s Public Relations team landed for a client, not because of the often flash-over-substance #Ai and #ML hype, but what these technologies empower people to do… like, say, repair dead and dying satellites in orbit.
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter
There is a common Swahili saying that’s been my mantra (and may or may not be permanently inked on my back) for the past five years: “Kuuliza si vibaya”, meaning: “To ask is not bad.” Have you ever wanted to know more about someone’s, or something’s, story but chose not to investigate further due to […]
Why s2s Public Relations and Communications
La Push Beach on the Quileute Indian reservation Some friendly travel advice for founders and CEOs. Consider this a calibration exercise. Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees brushed ashore by an infinity of ocean, and [...]
JOB OPENING: SCIENCE COMMUNICATIONS SENIOR ADVISOR
Join us. We’re in search of a PhD-level communicator to join our team in an advisory, part-time capacity. Our work is translational, interpreting the world’s leading-edge science and technology into stories, images, and presentations which unlock its meaning for influential audiences. It’s fun. It’s hard. It’s a commitment to learning and humility. And it all […]
HOW TO LIVE TO 200 PODCAST features Dr. Ivan Liachko of Phase Genomics, ‘Cat Poop and the Secrets of the Microbiome’
Dr. Ivan Liachko, Founder & CEO of Phase Genomics, recently sat down with the How to Live to 200 Podcast to discuss his research including microbiomes, cat poop, genomics and key insights to help you live healthier and longer. Listen to the podcast here.