How can you ensure that your startup’s brand messages drive valuable outcomes? Start with making sure you are clear on who your most important audiences are, and what they need to hear from you.
Perspectives
Women We Admire & You Should Know.
A national month for honoring women’s contributions is applaudable, as well as 11 months too short. As a team made up of ⅘ women, we daily pay tribute to our female colleagues and clients’ achievements. Working alongside, collaborating with, and learning from women is historically woven into s2s PR’s DNA. In fact, more than 50% […]
Science Talk Q&A (Part III): Combating Misinformation, Disinformation, and Misinterpretation of Information
With an oversaturation of information coming from news stations and publications, bloggers, video feed, social media, public figures, and your own daily personal interactions, it is challenging to decipher what is accurate and what is a skewed version of the truth. This information overload forces us to self-filter, often selecting information that reinforces our existing […]
Science Talk Q&A (Part II): What we lose when we stifle diverse voices in science communications
More than ever before, diversity and inclusion is taking center stage in every discussion happening within organizations, workforces, leadership teams, board rooms, classrooms, you name it. It is no different in the science community. While the science communications industry in itself is female dominated, often the influential voices gaining recognition in the space are still […]
Testimonial: Opticyte
We struggled for years to find the right messaging and voice to capture the profound vision for our disruptive medical device technology. The team at s2s PR excelled at crystallizing our value in fresh messaging, leading a rebuild of our website, and driving significant media awareness and investor validation of Opticyte and our Cell O2 […]
Learn to be a Learner Again: Your 2021 New Year’s Resolution
Quick check-in: How are your 2021 resolutions coming along? Are there any you’ve already thrown out the window? Or maybe you’ve yet to write your list. Then again, you might not even be the ‘resolutions type’. Wherever you stand on the resolutions spectrum, there’s a common point of connection – most of us desire personal […]
Science Talk Q&A: How 2020 Shaped the Future of Science Communications
This year, scientific news was consumed in a more mainstream fashion than ever before. COVID-19 brought conversations about medical science, scientific process, vaccines, and other complex information the average news consumer was previously unaware of – or did not necessarily need to care about – into the public sphere of awareness. Communicating scientific developments instantly […]
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
Do this. Then go on your holiday break
A step-by-step guide to crafting your startup’s year-end investor and partner letter We’re SOOOO close to the end of perhaps the longest/weirdest/hardest year ever. But who is counting, right? ALL of us. Before turning off the lights and locking up your home office and changing from your work sweatpants to your vacationing-at-home sweatpants for a […]
What You Don’t Say Defines You: The Leadership Case Against “My”
Our new world puts a new focus on you as a leader. Does your startup or company offer an arcade-style game room, full kitchen, crystal ping pong table with robotic opponent, and a Fun Friday office happy hour? No. No it doesn’t. Not anymore anyway at least. It only offers you, your vision, and your […]