Quick check-in: How are your 2021 resolutions coming along? Are there any you’ve already thrown out the window? Or maybe you’ve yet to write your list. Then again, you might not even be the ‘resolutions type’. Wherever you stand on the resolutions spectrum, there’s a common point of connection – most of us desire personal […]
Perspectives
Science Talk Q&A: How 2020 Shaped the Future of Science Communications
This year, scientific news was consumed in a more mainstream fashion than ever before. COVID-19 brought conversations about medical science, scientific process, vaccines, and other complex information the average news consumer was previously unaware of – or did not necessarily need to care about – into the public sphere of awareness. Communicating scientific developments instantly […]
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
Do this. Then go on your holiday break
A step-by-step guide to crafting your startup’s year-end investor and partner letter We’re SOOOO close to the end of perhaps the longest/weirdest/hardest year ever. But who is counting, right? ALL of us. Before turning off the lights and locking up your home office and changing from your work sweatpants to your vacationing-at-home sweatpants for a […]
What You Don’t Say Defines You: The Leadership Case Against “My”
Our new world puts a new focus on you as a leader. Does your startup or company offer an arcade-style game room, full kitchen, crystal ping pong table with robotic opponent, and a Fun Friday office happy hour? No. No it doesn’t. Not anymore anyway at least. It only offers you, your vision, and your […]
Celebrating Your Little Victories While Championing Those of Others
It’s no exaggeration to say that 2020 has left us all frustrated, confused and overwhelmed. From COVID-19 to elections, fires to protests – the world has felt particularly heavy and dismal. And for those doing the hard work of establishing a startup in the midst of a pandemic, progress may feel like a slow burn […]
Bridging the Gap: Building Brand Awareness Between Big Announcements
A common hurdle in the PR world stems back to the age-old paradox of cause and effect: what comes first, the chicken or the egg? You need media attention to build hype around your organization and lure in customers and investors, but it’s challenging to gain media attention unless you are already a household name […]
Labor Day? More Like Labor Year.
Labor Day is the one official day each year that’s dedicated to acknowledging and paying tribute to America’s workers. This year, it hardly feels even remotely adequate to only set aside one day. For all the hardship, loss and isolation we’ve all experienced at some point over these past several months, 2020 will also go […]
s2s PR Will Be an Employee-Owned Company; Here’s Why
Why are we committing to ensuring s2s PR and Communications becomes an employee-owned company by 2025? The intention is to democratize ownership, offer greater economic opportunity to those driving value for the company, and to create a transparent, resilient, and inclusive company. It’s lofty. It’s also, I believe, fair.
Blurring Brand Lines: 4 questions to assess how your social media behavior impacts your company reputation
Rudyard Kipling wrote that famous line, “And never the twain shall meet” when describing the East and West. However, in today’s hyper-intertwined digital world, if the dividing line isn’t East and West–but your personal brand and professional brand–then the twain have indeed met. You can no longer claim absolution when you write a line on […]