There are a lot (a lot) of PR metrics. Each has its place. Share of Voice presents a high-level look at who’s driving the conversation and coverage. Author: Eric Schudiske, CEO You walk into the party and all the right people are there. It’s crowded. The door closes. A wall of indecipherable chatter washes through […]
Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs. According to recent data from the Bureau of Labor Statistics, the […]
Author: Soyoun Ann Kim, PR Account Coordinator and Digital Content Specialist We often lose sight of why we work while immersed in our daily tasks. Sometimes we feel uninspired, and other times the workload becomes overwhelming. In those moments, it helps to take a step back and reflect on the ultimate purpose of our work. […]
The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.
If there’s one “eternal truth” of startup life that we can all agree on, it’s that the journey isn’t prescribed. Your public relations journey shouldn’t be, either. For startups who haven’t yet raised their Series A, a full-scale PR retainer might not be viable financially or logistically, but generating visibility with key audiences is critical. […]
Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]
Multiple PR strategies can be applied across all stages of the acquisition journey. A few of the core ways PR supports business development at each stage:
As we ring in the new year, we’re celebrating placing clients in dozens of strategic and high-profile publications which collectively reach hundreds of millions of people per month.
4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources. Let’s start by defining public relations: PR is all about building and maintaining awareness and […]
When to launch your public relations efforts is a question every CEO wrestles with as they plan for growth. 8 moments when you should smash that PR button: