Perspectives

Top Takeaways from a Science Insider Turned Science Communicator

Author: Trevor Ainge, Media & Content Specialist Many of today’s greatest discoveries remain hidden behind closed doors. They’re locked away by obscure language and phrasing that reads like a series of switchbacks. And it’s not just the proverbial “lay audience” on the other side of the threshold, it’s potential investors, partners, and customers, too. That’s […]

Inside the Post-Pandemic Newsroom: 4 Themes for the Future of Media

Author: Jessica McNellis, Media Relations Manager The state of journalism has been a quickly evolving conversation for the last two decades, even more so over the last two years. As news became more accessible online with the rise of digital media, we started to witness a steady decline in paid subscribers and readership for daily papers that continue to fight for paid […]

Meet the newest s2s team members

One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]

Want brand growth on Linkedin? A personal Linkedin strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager If you’ve been on Linkedin for more than a couple of years, you’ll notice it’s looking…a little different these days.  Linkedin launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media channel have exploded. Today’s […]

7 Steps to Nailing Your Next Podcast Interview

Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts.  Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]

22 Lessons in Leadership from Life Science Innovation NorthWest 2022

Author: Eric Schudiske, CEO and Founder of s2s PR “THINK”  The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives.  The life sciences, especially in the […]

JOB OPENING: Science Communications Senior Advisor

s2s Public Relations and Communications is an equal opportunity employer. We encourage individuals from all cultures and communities to apply. About s2s Public Relations: We are a Northwest anchored, globally minded public relations and strategic communications firm. We are committed to growing emerging technology companies and startup ecosystem conveners through clear and compelling stories and […]

3 lessons from ‘Generation Clickbait’: Breaking through media noise by leading with transparency

By: Henry Wilhelm We all know that feeling of disappointment. Prey to a sensationalist headline or glossy picture, it doesn’t take long to realize that you’ve been tricked by clickbait (unless you’re a Zendaya fan who sat expectantly through 155 minutes of ‘Dune’). Let’s face it, the media landscape we live in can be downright […]