Perspectives

3 clever content strategies to attract top talent BEFORE you start recruiting

Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs.  According to recent data from the Bureau of Labor Statistics, the […]

How the 4,000 yr-old Korean ideology ‘Hongik Ingan’ helps innovators like you drive impact today

Author: Soyoun Ann Kim, PR Account Coordinator and Digital Content Specialist We often lose sight of why we work while immersed in our daily tasks. Sometimes we feel uninspired, and other times the workload becomes overwhelming. In those moments, it helps to take a step back and reflect on the ultimate purpose of our work.  […]

Introducing “Pre-Series PR Foundations”: 3 New Product Offerings for Early-Stage Startups

If there’s one “eternal truth” of startup life that we can all agree on, it’s that the journey isn’t prescribed. Your public relations journey shouldn’t be, either. For startups who haven’t yet raised their Series A, a full-scale PR retainer might not be viable financially or logistically, but generating visibility with key audiences is critical. […]

Behind-the-Scenes of the s2s Public Relations Placement in WIRED

Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]

How PR strategies translate to business wins

4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources.  Let’s start by defining public relations: PR is all about building and maintaining awareness and […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed