Building community and fostering collaboration are cornerstones of the value we aim to deliver to our clients and our wider innovation ecosystem, from presentations to University of Washington CoMotion startups to sharing the latest PR and content best practices in our newsletter. We aim to bring the brightest, most strategic minds to accelerate the impact […]
Perspectives
3 ways to fight AI fatigue and fails with real human smarts
Let’s dive into what we know about the GenAI conversation in the media, and three ways you can ensure your content contributes valuable, differentiated perspectives.
The State of Social: Q1 2024
Author: Caitlin Kryl, Content Marketing Manager Startup leaders: Let’s play social media red light ❌ and green light ✅. Quarterly, you can check out our new “State of Social” series for a lowdown on emerging channels, answer, “Should startups join?” and dive deeper into the latest social media news. Because, if college senior me could […]
Infinite Fist Bumps: How to build the relationship you want with your PR agency
3 key strategies for a strong relationship with your PR or marketing agency (one that reaps wins) Author: Crystal Clarity, COO at s2s PR Some types of relationships—like your barista or the delivery person you startle by opening your door while they’re still on your porch, are based on a transaction. Other work relationships, by […]
20 traits of successful startup leaders: Reflections on serving 50+ impact tech startups
Author: Eric Schudiske, Founder and CEO We’re all students. Here at our feisty little PR firm, we spend every day learning about everything from deep science and the environment, to venture capital markets, to startups and business fundamentals. Me, I’m drawn again and again to lessons in leadership. And we’ve had ringside seats over the […]
6 social media strategy must-dos (+5 blunders to avoid) | Social media tricks & treats
In the orange-hued, jack-o-lantern bucket of social media tactics, let’s talk about six social media strategy must-do’s to treat your audience to often to grow your community and build your brand — and five common social media blunders that will feel more like tricks than treats. Author: Caitlin Kryl Scary marketing statistic: Nearly half of entrepreneurs do their marketing all […]
PR metrics that matter: What’s your ‘Share of Voice’?
There are a lot (a lot) of PR metrics. Each has its place. Share of Voice presents a high-level look at who’s driving the conversation and coverage. Author: Eric Schudiske, CEO You walk into the party and all the right people are there. It’s crowded. The door closes. A wall of indecipherable chatter washes through […]
3 clever content strategies to attract top talent BEFORE you start recruiting
Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs. According to recent data from the Bureau of Labor Statistics, the […]
How the 4,000 yr-old Korean ideology ‘Hongik Ingan’ helps innovators like you drive impact today
Author: Soyoun Ann Kim, PR Account Coordinator and Digital Content Specialist We often lose sight of why we work while immersed in our daily tasks. Sometimes we feel uninspired, and other times the workload becomes overwhelming. In those moments, it helps to take a step back and reflect on the ultimate purpose of our work. […]
The Story Economy and Its Irreplaceable Value in the ChatGPT Era
The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.