Perspectives

3 Smart Ways to Face the De-evolution of Twitter

Author: Caitlin Kryl, Content Marketing Manager What’s happening?!  An appropriate reaction if you: Something tells me I’m not the only one who’s in both of these camps.  Twitter is the great and nearly unchallenged watering hole in the technology savannah. For years, all of the primary actors who make or break business success—journalists, investors, industry […]

SEO Decoded: 6 Fundamentals to Improve Your Search Engine Ranking

Author: Jessica McNellis, Media Relations Manager “SEO”, or Search Engine Optimization, is one of those buzzwords that permeates nearly every marketing and communications conversation. We know that it’s important. Just look at the increased search volume for SEO-related topics over the last 20 years: But we don’t always know how to do it successfully. In […]

Life Science Washington is the family potluck you want to be at. How PNW startups can dig in.

Author: Kelly Johnson, Public Relations Specialist We’ve seen immense growth in Washington State’s life sciences industry over the last decade—generating over $30.1 billion in total economic activity and employing over 40,000 individuals across more than 1,100 life science organizations. This steady growth was evident as ever at this year’s Life Science Washington’s (LSW) East West […]

Top Takeaways from a Science Insider Turned Science Communicator

Author: Trevor Ainge, Media & Content Specialist Many of today’s greatest discoveries remain hidden behind closed doors. They’re locked away by obscure language and phrasing that reads like a series of switchbacks. And it’s not just the proverbial “lay audience” on the other side of the threshold, it’s potential investors, partners, and customers, too. That’s […]

Inside the Post-Pandemic Newsroom: 4 Themes for the Future of Media

Author: Jessica McNellis, Media Relations Manager The state of journalism has been a quickly evolving conversation for the last two decades, even more so over the last two years. As news became more accessible online with the rise of digital media, we started to witness a steady decline in paid subscribers and readership for daily papers that continue to fight for paid […]

Meet the newest s2s team members

One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]

Want brand growth on Linkedin? A personal Linkedin strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager If you’ve been on Linkedin for more than a couple of years, you’ll notice it’s looking…a little different these days.  Linkedin launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media channel have exploded. Today’s […]