Perspectives

Reminded Why the Work We Do Matters

At s2s Public Relations we’re always grateful for encouraging feedback from our clients – reminders why the work we do to ignite impact matters. “s2s PR and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing […]

Science vs. the Tribalism of Truths

The Tribalism of Truths is a paradox involving subjective truth and objective tribalism*. We’re genetically hard-wired to believe our tribe of trusted friends and those we admire more than sterile but scientifically-proven facts.  We have faith that our friend, our pundit, or our favorite influencer-of-the-moment speaks the truth, no matter how widely it varies from […]

The Media Power of Partnerships

Building awareness is built on validation. Raising a round of capital is a 1:1 indicator of financial interest. Showcasing industry partnerships offers another key validator, and often interesting content for reporters to cover. That’s the case with this strategic placement for AI-driven robotic software client, Olis Robotics.

In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter: part II

Photography is more than an Instagram accessory, a way to document Sunday brunch, or an obsession for new parents. When used effectively, it is an influential and pivotal tool for capturing and telling a diversity of stories. A well-composed photo can serve as a window through which its viewers can witness an event, product, or […]

JOB OPENING: SCIENCE COMMUNICATIONS SENIOR ADVISOR

Join us. We’re in search of a PhD-level communicator to join our team in an advisory, part-time capacity. Our work is translational, interpreting the world’s leading-edge science and technology into stories, images, and presentations which unlock its meaning for influential audiences. It’s fun. It’s hard. It’s a commitment to learning and humility. And it all […]