s2s Public Relations and Communications is an equal opportunity employer. Individuals from all cultures and communities are encouraged to apply. About s2s Public Relations: We are a Pacific Northwest anchored, globally minded public relations and strategic communications firm. We are committed to growing emerging life science and cleantech technology companies as well as startup ecosystem […]
Perspectives
The Story Economy and Its Irreplaceable Value in the ChatGPT Era
The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.
Introducing “Pre-Series PR Foundations”: 3 New Product Offerings for Early-Stage Startups
If there’s one “eternal truth” of startup life that we can all agree on, it’s that the journey isn’t prescribed. Your public relations journey shouldn’t be, either. For startups who haven’t yet raised their Series A, a full-scale PR retainer might not be viable financially or logistically, but generating visibility with key audiences is critical. […]
Behind-the-Scenes of the s2s Public Relations Placement in WIRED
Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]
Top to Bottom: How PR Accelerates Business Development Throughout the Sales Funnel
Multiple PR strategies can be applied across all stages of the acquisition journey. A few of the core ways PR supports business development at each stage:
Client success: 5 of our favorite media moments in 2022 [Pt. 2]
As we ring in the new year, we’re celebrating placing clients in dozens of strategic and high-profile publications which collectively reach hundreds of millions of people per month.
How PR strategies translate to business wins
4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources. Let’s start by defining public relations: PR is all about building and maintaining awareness and […]
8 Key Moments to Launch Your Startup’s PR Efforts (+ Examples)
When to launch your public relations efforts is a question every CEO wrestles with as they plan for growth. 8 moments when you should smash that PR button:
3 Smart Ways to Face the De-evolution of Twitter
Author: Caitlin Kryl, Content Marketing Manager What’s happening?! An appropriate reaction if you: Something tells me I’m not the only one who’s in both of these camps. Twitter is the great and nearly unchallenged watering hole in the technology savannah. For years, all of the primary actors who make or break business success—journalists, investors, industry […]
The Art of the Media Pitch: 6 Tactics PR Pros Use to Get Covered
Author: Kelly Johnson, Public Relations Specialist The situation: You’re a startup founder or CEO, you’re operating on a limited budget, and you’re feeling pressure to quickly get your story published in a top-tier publication. So what do you do? You send a mass email to all the reporters who might be interested in your story […]