Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs. According to recent data from the Bureau of Labor Statistics, the […]
Perspectives
The Story Economy and Its Irreplaceable Value in the ChatGPT Era
The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.
Top to Bottom: How PR Accelerates Business Development Throughout the Sales Funnel
Multiple PR strategies can be applied across all stages of the acquisition journey. A few of the core ways PR supports business development at each stage:
Client success: 5 of our favorite media moments in 2022 [Pt. 2]
As we ring in the new year, we’re celebrating placing clients in dozens of strategic and high-profile publications which collectively reach hundreds of millions of people per month.
How PR strategies translate to business wins
4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources. Let’s start by defining public relations: PR is all about building and maintaining awareness and […]
8 Key Moments to Launch Your Startup’s PR Efforts (+ Examples)
When to launch your public relations efforts is a question every CEO wrestles with as they plan for growth. 8 moments when you should smash that PR button:
Life Science Washington is the family potluck you want to be at. How PNW startups can dig in.
Author: Kelly Johnson, Public Relations Specialist We’ve seen immense growth in Washington State’s life sciences industry over the last decade—generating over $30.1 billion in total economic activity and employing over 40,000 individuals across more than 1,100 life science organizations. This steady growth was evident as ever at this year’s Life Science Washington’s (LSW) East West […]
Client Success: 8 of Our Favorite Media Moments in 2022 [Pt. 1]
From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]
Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick
Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days. LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]
22 Lessons in Leadership from Life Science Innovation NorthWest 2022
Author: Eric Schudiske, CEO and Founder of s2s PR “THINK” The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives. The life sciences, especially in the […]