Perspectives

6 social media strategy must-dos (+5 blunders to avoid) | Social media tricks & treats

In the orange-hued, jack-o-lantern bucket of social media tactics, let’s talk about six social media strategy must-do’s to treat your audience to often to grow your community and build your brand — and five common social media blunders that will feel more like tricks than treats.  Author: Caitlin Kryl Scary marketing statistic: Nearly half of entrepreneurs do their marketing all […]

3 clever content strategies to attract top talent BEFORE you start recruiting

Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs.  According to recent data from the Bureau of Labor Statistics, the […]

How PR strategies translate to business wins

4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources.  Let’s start by defining public relations: PR is all about building and maintaining awareness and […]

Life Science Washington is the family potluck you want to be at. How PNW startups can dig in.

Author: Kelly Johnson, Public Relations Specialist We’ve seen immense growth in Washington State’s life sciences industry over the last decade—generating over $30.1 billion in total economic activity and employing over 40,000 individuals across more than 1,100 life science organizations. This steady growth was evident as ever at this year’s Life Science Washington’s (LSW) East West […]

Client Success: 8 of Our Favorite Media Moments in 2022 [Pt. 1]

From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]

Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days.  LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed