Perspectives

Want brand growth on Linkedin? A personal Linkedin strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager If you’ve been on Linkedin for more than a couple of years, you’ll notice it’s looking…a little different these days.  Linkedin launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media channel have exploded. Today’s […]

22 Lessons in Leadership from Life Science Innovation NorthWest 2022

Author: Eric Schudiske, CEO and Founder of s2s PR “THINK”  The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives.  The life sciences, especially in the […]

Why your startup story may be the key to your startup’s success

Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling.  What started as a childhood hobby of […]

3 Tips to Build Your Profile: Be Social, Generous, and Human

As you consider how to grow your company and increase investment, is CEO/founder profile building part of your overall strategy? A well-known, authentic and consistent personal brand will build credibility and trust with investors and partners, create a competitive edge, and create lasting value that will continue to yield dividends for your future endeavors. Here […]