Why your startup story may be the key to your startup’s success

Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling.  What started as a childhood hobby of […]

Science Talk Q&A (Part VI): Biggest Science Conversations on the Horizon

From climate change, vaccines and virus developments to artificial intelligence, genetic engineering and diversity and inclusion: science is saturated with new research and technological advancements. So which conversations can we expect to steal the limelight over the next few years?  Science Talk’s Dr. Allison Coffin and Dr. Kiki Sanford sat down with Jessica McNellis from […]

Science Talk Q&A (part V): Science and Identity Politics

Identity politics has permeated vaccine hesitancy, opinions on climate change, and society’s response to the COVID-19 virus. We are living in a moment in history where identity politics is playing its most prominent role in scientific conversations.   Science Talk’s Dr. Allison Coffin and Dr. Kiki Sanford sat down with Jessica McNellis from s2s Public Relations and Communications to […]

Pitching Science or Technology Reporters as a Scientist? Hold the Phone: Here’s an Elucidation on Words to Avoid

Yeah. You guessed it. Avoid the word which appears 58,000+ times in the storied history of the journal Nature. It’s still in fevered use today, appearing more than 27,000 times in press releases, published papers, and articles in just the last twelve months.  Please avoid “elucidate,” in all its forms, especially when speaking to lay […]

Science Talk Q&A (Part IV): Taking a look at empathy, self-empathy and empathy fatigue in science communications

​Reflecting on the fifth annual Science Talk Conference that wrapped in March, we were surprised at the emphasis around empathy in science communications in multiple keynotes, panels and industry workshops. Coming off a year when the value of science communication has never hit closer to home, we decided it was worth discussing more. Science Talk’s Dr. […]

Science Talk Q&A (Part III): Combating Misinformation, Disinformation, and Misinterpretation of Information

With an oversaturation of information coming from news stations and publications, bloggers, video feed, social media, public figures, and your own daily personal interactions, it is challenging to decipher what is accurate and what is a skewed version of the truth. This information overload forces us to self-filter, often selecting information that reinforces our existing […]

Science Talk Q&A (Part II): What we lose when we stifle diverse voices in science communications

More than ever before, diversity and inclusion is taking center stage in every discussion happening within organizations, workforces, leadership teams, board rooms, classrooms, you name it. It is no different in the science community. While the science communications industry in itself is female dominated, often the influential voices gaining recognition in the space are still […]

Testimonial: Opticyte

We struggled for years to find the right messaging and voice to capture the profound vision for our disruptive medical device technology. The team at s2s PR excelled at crystallizing our value in fresh messaging, leading a rebuild of our website, and driving significant media awareness and investor validation of Opticyte and our Cell O2 […]