Author: Eric Schudiske, Founder and CEO We’re all students. Here at our feisty little PR firm, we spend every day learning about everything from deep science and the environment, to venture capital markets, to startups and business fundamentals. Me, I’m drawn again and again to lessons in leadership. And we’ve had ringside seats over the […]
Perspectives
6 social media strategy must-dos (+5 blunders to avoid) | Social media tricks & treats
In the orange-hued, jack-o-lantern bucket of social media tactics, let’s talk about six social media strategy must-do’s to treat your audience to often to grow your community and build your brand — and five common social media blunders that will feel more like tricks than treats. Author: Caitlin Kryl Scary marketing statistic: Nearly half of entrepreneurs do their marketing all […]
PR metrics that matter: What’s your ‘Share of Voice’?
There are a lot (a lot) of PR metrics. Each has its place. Share of Voice presents a high-level look at who’s driving the conversation and coverage. Author: Eric Schudiske, CEO You walk into the party and all the right people are there. It’s crowded. The door closes. A wall of indecipherable chatter washes through […]
3 clever content strategies to attract top talent BEFORE you start recruiting
Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs. According to recent data from the Bureau of Labor Statistics, the […]
How the 4,000 yr-old Korean ideology ‘Hongik Ingan’ helps innovators like you drive impact today
Author: Soyoun Ann Kim, PR Account Coordinator and Digital Content Specialist We often lose sight of why we work while immersed in our daily tasks. Sometimes we feel uninspired, and other times the workload becomes overwhelming. In those moments, it helps to take a step back and reflect on the ultimate purpose of our work. […]
The Story Economy and Its Irreplaceable Value in the ChatGPT Era
The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.
Introducing “Pre-Series PR Foundations”: 3 New Product Offerings for Early-Stage Startups
If there’s one “eternal truth” of startup life that we can all agree on, it’s that the journey isn’t prescribed. Your public relations journey shouldn’t be, either. For startups who haven’t yet raised their Series A, a full-scale PR retainer might not be viable financially or logistically, but generating visibility with key audiences is critical. […]
Behind-the-Scenes of the s2s Public Relations Placement in WIRED
Our s2s Public Relations team is quoted in this fine WIRED article. So, let’s take a look behind the scenes shall we… What’s involved in making a story in WIRED happen? Here’s a play-by-play. First, the stats: ⚡Nov 15th, 2022: First contract with the reporter ➡️28+ total emails (many honestly around [mis]understanding time zones and coordinating interviews, and quick follow-up […]
Top to Bottom: How PR Accelerates Business Development Throughout the Sales Funnel
Multiple PR strategies can be applied across all stages of the acquisition journey. A few of the core ways PR supports business development at each stage:
Client success: 5 of our favorite media moments in 2022 [Pt. 2]
As we ring in the new year, we’re celebrating placing clients in dozens of strategic and high-profile publications which collectively reach hundreds of millions of people per month.