Perspectives

How PR strategies translate to business wins

4 essential truths for startup leaders Author: Crystal Clarity, s2s Public Relations COO “What PR approach will drive the greatest value for your startup?” It’s an important question to ask, especially when those asking lead lean startups with limited resources.  Let’s start by defining public relations: PR is all about building and maintaining awareness and […]

3 Smart Ways to Face the De-evolution of Twitter

Author: Caitlin Kryl, Content Marketing Manager What’s happening?!  An appropriate reaction if you: Something tells me I’m not the only one who’s in both of these camps.  Twitter is the great and nearly unchallenged watering hole in the technology savannah. For years, all of the primary actors who make or break business success—journalists, investors, industry […]

SEO Decoded: 6 Fundamentals to Improve Your Search Engine Ranking

Author: Jessica McNellis, Media Relations Manager “SEO”, or Search Engine Optimization, is one of those buzzwords that permeates nearly every marketing and communications conversation. We know that it’s important. Just look at the increased search volume for SEO-related topics over the last 20 years: But we don’t always know how to do it successfully. In […]

Life Science Washington is the family potluck you want to be at. How PNW startups can dig in.

Author: Kelly Johnson, Public Relations Specialist We’ve seen immense growth in Washington State’s life sciences industry over the last decade—generating over $30.1 billion in total economic activity and employing over 40,000 individuals across more than 1,100 life science organizations. This steady growth was evident as ever at this year’s Life Science Washington’s (LSW) East West […]

Top Takeaways from a Science Insider Turned Science Communicator

Author: Trevor Ainge, Media & Content Specialist Many of today’s greatest discoveries remain hidden behind closed doors. They’re locked away by obscure language and phrasing that reads like a series of switchbacks. And it’s not just the proverbial “lay audience” on the other side of the threshold, it’s potential investors, partners, and customers, too. That’s […]

Client Success: 8 of Our Favorite Media Moments in 2022 [Pt. 1]

From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]

Inside the Post-Pandemic Newsroom: 4 Themes for the Future of Media

Author: Jessica McNellis, Media Relations Manager The state of journalism has been a quickly evolving conversation for the last two decades, even more so over the last two years. As news became more accessible online with the rise of digital media, we started to witness a steady decline in paid subscribers and readership for daily papers that continue to fight for paid […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed