As a scientist keen to communicate the value of my research I quickly learned the benefits of publishing and presenting, but it wasn’t until I bridged the academic and startup arenas that I realized private industry has its own evidence of success – traction. Most scientists are familiar with the idea that in academia peer-reviewed […]
Perspectives
Reminded Why the Work We Do Matters
At s2s Public Relations we’re always grateful for encouraging feedback from our clients – reminders why the work we do to ignite impact matters. “s2s PR and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing […]
Science vs. the Tribalism of Truths
The Tribalism of Truths is a paradox involving subjective truth and objective tribalism*. We’re genetically hard-wired to believe our tribe of trusted friends and those we admire more than sterile but scientifically-proven facts. We have faith that our friend, our pundit, or our favorite influencer-of-the-moment speaks the truth, no matter how widely it varies from […]
The Media Power of Partnerships
Building awareness is built on validation. Raising a round of capital is a 1:1 indicator of financial interest. Showcasing industry partnerships offers another key validator, and often interesting content for reporters to cover. That’s the case with this strategic placement for AI-driven robotic software client, Olis Robotics.
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter: part II
Photography is more than an Instagram accessory, a way to document Sunday brunch, or an obsession for new parents. When used effectively, it is an influential and pivotal tool for capturing and telling a diversity of stories. A well-composed photo can serve as a window through which its viewers can witness an event, product, or […]
Grow Your Startup’s Brand Story
In "Brand Identity Breakthrough," author Gregory Diehl writes "To you, the appeal of your product or service is obvious. But your audience doesn't share your feelings. Why don't other people understand your messaging? Why don't they see the same benefits that are so obvious to you? Talking about what you do can be more difficult [...]
Repairing Dead Satellites with Robots
Artificial Intelligence and Machine Learning make news pieces like this ZDNet story our s2s Public Relations team landed for a client, not because of the often flash-over-substance #Ai and #ML hype, but what these technologies empower people to do… like, say, repair dead and dying satellites in orbit.
Genetic Literacy Project picks up Cannabis Genome content
Read about the latest research into the cannabis genome produced by our client Phase Genomics and placed into the Genetic Literacy Project, with its reach into hundreds of thousands of those academia, research, and just plain science enthusiasts each month. Click on the link in the caption to read more:
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter
There is a common Swahili saying that’s been my mantra (and may or may not be permanently inked on my back) for the past five years: “Kuuliza si vibaya”, meaning: “To ask is not bad.” Have you ever wanted to know more about someone’s, or something’s, story but chose not to investigate further due to […]
Why s2s Public Relations and Communications
La Push Beach on the Quileute Indian reservation Some friendly travel advice for founders and CEOs. Consider this a calibration exercise. Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees brushed ashore by an infinity of ocean, and [...]