The recipe you’ll want to revisit every holiday season. Author: Crystal Clarity, COO Note: The following post was originally published in December 2020, in the first winter of COVID. While the world has changed significantly since then, the basic guiding principles and elements of a strong year-end investor and partner letter are timeless and still […]
What You Don’t Say Defines You: The Leadership Case Against “My”
Our new world puts a new focus on you as a leader. Does your startup or company offer an arcade-style game room, full kitchen, crystal ping pong table with robotic opponent, and a Fun Friday office happy hour? No. No it doesn’t. Not anymore anyway at least. It only offers you, your vision, and your […]
Celebrating Your Little Victories While Championing Those of Others
It’s no exaggeration to say that 2020 has left us all frustrated, confused and overwhelmed. From COVID-19 to elections, fires to protests – the world has felt particularly heavy and dismal. And for those doing the hard work of establishing a startup in the midst of a pandemic, progress may feel like a slow burn […]
Bridging the Gap: Building Brand Awareness Between Big Announcements
A common hurdle in the PR world stems back to the age-old paradox of cause and effect: what comes first, the chicken or the egg? You need media attention to build hype around your organization and lure in customers and investors, but it’s challenging to gain media attention unless you are already a household name […]
Labor Day? More Like Labor Year.
Labor Day is the one official day each year that’s dedicated to acknowledging and paying tribute to America’s workers. This year, it hardly feels even remotely adequate to only set aside one day. For all the hardship, loss and isolation we’ve all experienced at some point over these past several months, 2020 will also go […]
s2s PR Will Be an Employee-Owned Company; Here’s Why
Why are we committing to ensuring s2s PR and Communications becomes an employee-owned company by 2025? The intention is to democratize ownership, offer greater economic opportunity to those driving value for the company, and to create a transparent, resilient, and inclusive company. It’s lofty. It’s also, I believe, fair.
Blurring Brand Lines: 4 questions to assess how your social media behavior impacts your company reputation
Rudyard Kipling wrote that famous line, “And never the twain shall meet” when describing the East and West. However, in today’s hyper-intertwined digital world, if the dividing line isn’t East and West–but your personal brand and professional brand–then the twain have indeed met. You can no longer claim absolution when you write a line on […]
7 Tips to International WFH when it’s a 7,000 Mile Commute to the Office
In a respectable, and necessary, effort to flatten the curve, many of us have relocated our laptops, sun lamps, favorite mugs, and plant friends to our dining room tables, children’s bedrooms, and nightstands. Depending on your environment, and those with whom you cohabitate, your new work space may be a refreshing change of pace, or […]
MedPage Today ft. TIPS: ‘Five Ways to Cope When Masks Run Low’
New CDC guidance offers options on reuse, decontamination — and no, don’t use home ovens or tanning beds. Read more here: https://www.medpagetoday.com/infectiousdisease/covid19/85799
A Purpose-First Approach to Growing your Brand
How a Relentless Focus on Problem-Solving Drives Better Outcomes and Fuels Success Let’s take a quick trip back to the good ol’ days of 2013 as I share a cautionary tale with a moral that rings true for any startup, regardless of your industry. In 2013 the DOW closed at a record high of 15,548, […]