With an oversaturation of information coming from news stations and publications, bloggers, video feed, social media, public figures, and your own daily personal interactions, it is challenging to decipher what is accurate and what is a skewed version of the truth. This information overload forces us to self-filter, often selecting information that reinforces our existing […]
Science Talk Q&A (Part II): What we lose when we stifle diverse voices in science communications
More than ever before, diversity and inclusion is taking center stage in every discussion happening within organizations, workforces, leadership teams, board rooms, classrooms, you name it. It is no different in the science community. While the science communications industry in itself is female dominated, often the influential voices gaining recognition in the space are still […]
Testimonial: Opticyte
We struggled for years to find the right messaging and voice to capture the profound vision for our disruptive medical device technology. The team at s2s PR excelled at crystallizing our value in fresh messaging, leading a rebuild of our website, and driving significant media awareness and investor validation of Opticyte and our Cell O2 […]
Learn to be a Learner Again: Your 2021 New Year’s Resolution
Quick check-in: How are your 2021 resolutions coming along? Are there any you’ve already thrown out the window? Or maybe you’ve yet to write your list. Then again, you might not even be the ‘resolutions type’. Wherever you stand on the resolutions spectrum, there’s a common point of connection – most of us desire personal […]
Science Talk Q&A: How 2020 Shaped the Future of Science Communications
This year, scientific news was consumed in a more mainstream fashion than ever before. COVID-19 brought conversations about medical science, scientific process, vaccines, and other complex information the average news consumer was previously unaware of – or did not necessarily need to care about – into the public sphere of awareness. Communicating scientific developments instantly […]
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
A 5-step guide to crafting your startup’s year-end investor and partner letter [Updated 2023]
The recipe you’ll want to revisit every holiday season. Author: Crystal Clarity, COO Note: The following post was originally published in December 2020, in the first winter of COVID. While the world has changed significantly since then, the basic guiding principles and elements of a strong year-end investor and partner letter are timeless and still […]
What You Don’t Say Defines You: The Leadership Case Against “My”
Our new world puts a new focus on you as a leader. Does your startup or company offer an arcade-style game room, full kitchen, crystal ping pong table with robotic opponent, and a Fun Friday office happy hour? No. No it doesn’t. Not anymore anyway at least. It only offers you, your vision, and your […]
Celebrating Your Little Victories While Championing Those of Others
It’s no exaggeration to say that 2020 has left us all frustrated, confused and overwhelmed. From COVID-19 to elections, fires to protests – the world has felt particularly heavy and dismal. And for those doing the hard work of establishing a startup in the midst of a pandemic, progress may feel like a slow burn […]
Bridging the Gap: Building Brand Awareness Between Big Announcements
A common hurdle in the PR world stems back to the age-old paradox of cause and effect: what comes first, the chicken or the egg? You need media attention to build hype around your organization and lure in customers and investors, but it’s challenging to gain media attention unless you are already a household name […]