Perspectives

SEO Decoded: 6 Fundamentals to Improve Your Search Engine Ranking

Author: Jessica McNellis, Media Relations Manager “SEO”, or Search Engine Optimization, is one of those buzzwords that permeates nearly every marketing and communications conversation. We know that it’s important. Just look at the increased search volume for SEO-related topics over the last 20 years: But we don’t always know how to do it successfully. In […]

Life Science Washington is the family potluck you want to be at. How PNW startups can dig in.

Author: Kelly Johnson, Public Relations Specialist We’ve seen immense growth in Washington State’s life sciences industry over the last decade—generating over $30.1 billion in total economic activity and employing over 40,000 individuals across more than 1,100 life science organizations. This steady growth was evident as ever at this year’s Life Science Washington’s (LSW) East West […]

Top Takeaways from a Science Insider Turned Science Communicator

Author: Trevor Ainge, Media & Content Specialist Many of today’s greatest discoveries remain hidden behind closed doors. They’re locked away by obscure language and phrasing that reads like a series of switchbacks. And it’s not just the proverbial “lay audience” on the other side of the threshold, it’s potential investors, partners, and customers, too. That’s […]

Client Success: 8 of Our Favorite Media Moments in 2022 [Pt. 1]

From healthcare and the life sciences to cleantech and edtech, the clients we serve at s2s are building solutions with massive impact potential—and strategic storytelling plays a major part in business growth. It’s our job to get the recipe for impact right: from timing, to audiences, to the greater implications for our world. It’s especially […]

Meet the newest s2s team members

One of the many things our team has in common is a shared passion for helping deliver tomorrow’s life-improving impact technologies to the world. It’s at the heart of everything we do here at s2s, and we’re privileged to have added two brilliant communications professionals to our team this year who embody this same passion […]

Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days.  LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]

7 Steps to Nailing Your Next Podcast Interview

Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts.  Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]

22 Lessons in Leadership from Life Science Innovation NorthWest 2022

Author: Eric Schudiske, CEO and Founder of s2s PR “THINK”  The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives.  The life sciences, especially in the […]

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The Pitch

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