Quick check-in: How are your 2021 resolutions coming along? Are there any you’ve already thrown out the window? Or maybe you’ve yet to write your list. Then again, you might not even be the ‘resolutions type’. Wherever you stand on the resolutions spectrum, there’s a common point of connection – most of us desire personal […]
Perspectives
Science Talk Q&A: How 2020 Shaped the Future of Science Communications
This year, scientific news was consumed in a more mainstream fashion than ever before. COVID-19 brought conversations about medical science, scientific process, vaccines, and other complex information the average news consumer was previously unaware of – or did not necessarily need to care about – into the public sphere of awareness. Communicating scientific developments instantly […]
Testimonial: cloudPWR
“s2s Public Relations has been the ideal partner for our cloud computing SaaS startup in a period of unprecedented change in the industry. s2s helped us increase market awareness and brand power, launch a new website, and execute a profile building and media outreach strategy that delivered our highest exposure since our company’s inception. As a founder and […]
From the s2s PR Book Nook
The “professional” books we’re cozying up with this winter During these dark winter months, these are a few of the books that are lighting us up professionally right now: Tools and Weapons, by Brad Smith and Carol Ann Browne Eric Schudiske says: A technology time capsule, albeit only a year old, this pre-pandemic read showcases […]
A 5-step guide to crafting your startup’s year-end investor and partner letter [Updated 2023]
The recipe you’ll want to revisit every holiday season. Author: Crystal Clarity, COO Note: The following post was originally published in December 2020, in the first winter of COVID. While the world has changed significantly since then, the basic guiding principles and elements of a strong year-end investor and partner letter are timeless and still […]
What You Don’t Say Defines You: The Leadership Case Against “My”
Our new world puts a new focus on you as a leader. Does your startup or company offer an arcade-style game room, full kitchen, crystal ping pong table with robotic opponent, and a Fun Friday office happy hour? No. No it doesn’t. Not anymore anyway at least. It only offers you, your vision, and your […]
Testimonial: Oregon Bioscience Incubator
“s2s PR helped energize our social media efforts by working collaboratively with us to produce a thoughtful, creative, life science startup ecosystem specific Social Media Playbook and follow-up support. We saw instant and dramatic impact from the initiative and are incredibly happy with the effort and support from the s2s team.”
Heather Ellis
Executive Director
OTRADI and Oregon Bioscience Incubator
Celebrating Your Little Victories While Championing Those of Others
It’s no exaggeration to say that 2020 has left us all frustrated, confused and overwhelmed. From COVID-19 to elections, fires to protests – the world has felt particularly heavy and dismal. And for those doing the hard work of establishing a startup in the midst of a pandemic, progress may feel like a slow burn […]
Bridging the Gap: Building Brand Awareness Between Big Announcements
A common hurdle in the PR world stems back to the age-old paradox of cause and effect: what comes first, the chicken or the egg? You need media attention to build hype around your organization and lure in customers and investors, but it’s challenging to gain media attention unless you are already a household name […]
Testimonial: Dewey Scientific
“As a new agtech startup innovating in a competitive cannabis science space, it was essential that we owned our story and built awareness of Dewey Scientific as an industry leader. The team at s2s Public Relations immersed themselves with the founders and key members of our company to capture our company culture en route to elevating […]