The Tribalism of Truths is a paradox involving subjective truth and objective tribalism*. We’re genetically hard-wired to believe our tribe of trusted friends and those we admire more than sterile but scientifically-proven facts. We have faith that our friend, our pundit, or our favorite influencer-of-the-moment speaks the truth, no matter how widely it varies from […]
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter: part II
Photography is more than an Instagram accessory, a way to document Sunday brunch, or an obsession for new parents. When used effectively, it is an influential and pivotal tool for capturing and telling a diversity of stories. A well-composed photo can serve as a window through which its viewers can witness an event, product, or […]
Grow Your Startup’s Brand Story
In “Brand Identity Breakthrough,” author Gregory Diehl writes “To you, the appeal of your product or service is obvious. But your audience doesn’t share your feelings. Why don’t other people understand your messaging? Why don’t they see the same benefits that are so obvious to you? Talking about what you do can be more difficult […]
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter
There is a common Swahili saying that’s been my mantra (and may or may not be permanently inked on my back) for the past five years: “Kuuliza si vibaya”, meaning: “To ask is not bad.” Have you ever wanted to know more about someone’s, or something’s, story but chose not to investigate further due to […]
Why s2s Public Relations and Communications
UPDATED July 5, 2023 Some friendly travel advice for founders, CEOs, CMOs, and all who champion a message of change for a better world. Consider this a calibration exercise: Go walk the rocky beach at La Push, Washington. Stand humbled by the giants before you, diminished by the timeless cliffs above you, the battered trees […]
HOW TO LIVE TO 200 PODCAST features Dr. Ivan Liachko of Phase Genomics, ‘Cat Poop and the Secrets of the Microbiome’
Dr. Ivan Liachko, Founder & CEO of Phase Genomics, recently sat down with the How to Live to 200 Podcast to discuss his research including microbiomes, cat poop, genomics and key insights to help you live healthier and longer. Listen to the podcast here.