Perspectives

6 social media strategy must-dos (+5 blunders to avoid) | Social media tricks & treats

In the orange-hued, jack-o-lantern bucket of social media tactics, let’s talk about six social media strategy must-do’s to treat your audience to often to grow your community and build your brand — and five common social media blunders that will feel more like tricks than treats.  Author: Caitlin Kryl Scary marketing statistic: Nearly half of entrepreneurs do their marketing all […]

3 clever content strategies to attract top talent BEFORE you start recruiting

Author: Crystal Clarity, COO If you’re like many tech company founders these days, there’s a good chance you hit the pause button on hiring in recent months. Yet, despite the ongoing cooling in the job market, we’re also seeing fewer talent looking for jobs.  According to recent data from the Bureau of Labor Statistics, the […]

3 Smart Ways to Face the De-evolution of Twitter

Author: Caitlin Kryl, Content Marketing Manager What’s happening?!  An appropriate reaction if you: Something tells me I’m not the only one who’s in both of these camps.  Twitter is the great and nearly unchallenged watering hole in the technology savannah. For years, all of the primary actors who make or break business success—journalists, investors, industry […]

Want brand growth on LinkedIn? A personal LinkedIn strategy may do the trick

Author: Caitlin Kryl, Content Marketing Manager UPDATED July 5, 2023 If you’ve been on LinkedIn for more than a couple of years, you’ll notice it’s looking…a little different these days.  LinkedIn launched in 2003 as a simple recruitment platform — but over the past several years, the more social aspects of this oft-forgotten social media […]

Subscribe to our newsletter

The Pitch

PR tips for startup leaders to fuel growth & get noticed