The most powerful tool any founder or CEO holds is their next news headline. Capturing media attention requires proactive planning and precise execution. Our team has built a cluster of easy-to-use, practical 2026 planning toolkits, providing AI-prompts to identify, maximize and measure the right PR moments for your year ahead. You’ll benefit by building a […]
Perspectives
Sometimes a testimonial is more than the sum of the words. Read a Biotech CCO’s review of s2s PR.
“As an early-stage company pioneering AI-driven continuous vital sign monitoring, we knew we needed a partner that could help us stand out against larger, more established, and publicly traded competitors. s2s PR delivered far beyond traditional PR services – they became a true extension of our marketing team. From day one, they helped us sharpen […]
Fortune Magazine and The Economist: Behind-the-Scenes of s2s PR Media Placements in Top Publications
“Earned media” is never a more true term than with high prestige global publications. You really earn it. You leverage relationships, find the missing voice in the conversation, triangulate timing, and then work work work to move client stories across the finish line. It’s a commitment for clients and PR teams to keep the end […]
s2s PR partners with Bioscribe: 4 questions with Bioscribe CEO Nicole Litchfield
Building community and fostering collaboration are cornerstones of the value we aim to deliver to our clients and our wider innovation ecosystem, from presentations to University of Washington CoMotion startups to sharing the latest PR and content best practices in our newsletter. We aim to bring the brightest, most strategic minds to accelerate the impact […]
3 ways to fight AI fatigue and fails with real human smarts
Let’s dive into what we know about the GenAI conversation in the media, and three ways you can ensure your content contributes valuable, differentiated perspectives.
The State of Social: Q1 2024
Author: Caitlin Kryl, Content Marketing Manager Startup leaders: Let’s play social media red light ❌ and green light ✅. Quarterly, you can check out our new “State of Social” series for a lowdown on emerging channels, answer, “Should startups join?” and dive deeper into the latest social media news. Because, if college senior me could […]
Infinite Fist Bumps: How to build the relationship you want with your PR agency
3 key strategies for a strong relationship with your PR or marketing agency (one that reaps wins) Author: Crystal Clarity, COO at s2s PR Some types of relationships—like your barista or the delivery person you startle by opening your door while they’re still on your porch, are based on a transaction. Other work relationships, by […]
20 traits of successful startup leaders: Reflections on serving 50+ impact tech startups
Author: Eric Schudiske, Founder and CEO We’re all students. Here at our feisty little PR firm, we spend every day learning about everything from deep science and the environment, to venture capital markets, to startups and business fundamentals. Me, I’m drawn again and again to lessons in leadership. And we’ve had ringside seats over the […]
6 social media strategy must-dos (+5 blunders to avoid) | Social media tricks & treats
In the orange-hued, jack-o-lantern bucket of social media tactics, let’s talk about six social media strategy must-do’s to treat your audience to often to grow your community and build your brand — and five common social media blunders that will feel more like tricks than treats. Author: Caitlin Kryl Scary marketing statistic: Nearly half of entrepreneurs do their marketing all […]
PR metrics that matter: What’s your ‘Share of Voice’?
There are a lot (a lot) of PR metrics. Each has its place. Share of Voice presents a high-level look at who’s driving the conversation and coverage. Author: Eric Schudiske, CEO You walk into the party and all the right people are there. It’s crowded. The door closes. A wall of indecipherable chatter washes through […]