The most powerful tool any founder or CEO holds is their next news headline. Capturing media attention requires proactive planning and precise execution. Our team has built a cluster of easy-to-use, practical 2026 planning toolkits, providing AI-prompts to identify, maximize and measure the right PR moments for your year ahead.
You’ll benefit by building a plan to raise awareness in the right audiences like investors and partners, accelerate your business goals and outpace your competition. The clock is ticking. Let’s dig in.
STEP 1: 2025 Communications Audit: Where Are We Now?
First step, let’s level-set by looking at what worked and, importantly, didn’t work this year. We encourage you to tap into your wider team’s expertise and perspective. Tackling this exercise as a team offers a more comprehensive and less biased readout and helps ensure you catch all the critical considerations. Estimated time to complete: 30 minutes
STEP 2: Looking Ahead to 2026: Where Are We Headed?
As you plan for 2026, start with outcomes and work backward. A clear picture of the key moments, evidence, and audiences that matter most will make every communications decision simpler and far more effective. Estimated time to complete: 30 minutes
STEP 3: Planning the Right Comms Program: How Do We Plan for Success?
Every year calls for custom considerations about the appropriate level of PR and communications. Use the guidance below to match your goals and anticipated milestones to the right-sized program so you invest where it will move the needle most.
If you are a current client of ours, we’ll be reaching out soon to review your 2025 communications, discuss 2026 goals and put together a plan for next year. If you are not yet working with our PR team, we’re offering a complimentary 30-minute consultation to walk through the worksheets and offer our perspectives and expertise. We’ll pressure-test your plan and suggest a practical cadence. Book one of our limited complimentary timeslots.
We know 2025 offered its challenges for many between the shutdown’s ripple effects, the changing VC landscape and tighter grant funding. We’re rooting for your teams as you navigate what’s next and we’re here if we can help.
Happy holidays and best wishes for a healthy, happy and rewarding 2026!
Warmly,
The s2sPR team: Eric, Crystal and Trevor