Perspectives

Why your startup story may be the key to your startup’s success

Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling.  What started as a childhood hobby of […]

3 Tips to Build Your Profile: Be Social, Generous, and Human

As you consider how to grow your company and increase investment, is CEO/founder profile building part of your overall strategy? A well-known, authentic and consistent personal brand will build credibility and trust with investors and partners, create a competitive edge, and create lasting value that will continue to yield dividends for your future endeavors. Here […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed