“Our worlds both narrow and deepen in crisis. The professional static of your pre-pandemic life clears and those that matter most come into focus. And that’s where your focus should stay, for now.” Read more from s2s Public Relations and Communications Founder, Eric Schudiske, here: https://www.linkedin.com/pulse/3-pandemic-comms-cues-from-your-personal-life-eric-schudiske/
GeekWire: ‘Geek of the Week: Jordan Zager uses plant science to make cannabis more environmentally efficient’
“As an environmentally conscious cannabis enthusiast and scientist, I quickly made it my goal to reduce the environmental footprint that cannabis production has on our surroundings in anyway I can,” he said. Read more here: https://www.geekwire.com/2020/jordan-zager-phd/
Seattle Business Magazine: ‘SeaChange Fund’s Susan Preston Has Earned a Global Reputation as a Leader in the Investment World’
Preston says more women who have achieved success must work to ‘intentionally carve out opportunities for other women’. Read more here: http://seattlebusinessmag.com/daring-women/seachange-fund%E2%80%99s-susan-preston-has-earned-global-reputation-leader-investment-world
3 Ways to Talk Tech with a Human Touch
Our DNA is demanding. Our need to forge community and emotional connections is hardwired into each of us. Even in the world of startups and investment, more than profit-and-loss statements and zeros and ones, it’s often our emotions first, before logic, that drive decisions from hiring and firing to funding and future business plans. In […]
How to democratize visual storytelling
Optimizing the use of a tool you’re already using – your phone – to capture moments and stories for social media/blogs/newsletters/etc. Your phone, a device you know all too well. In fact, recent research reveals that the average American spends five or more hours per day on their mobile device. Your phone serves as a […]
3 Tips to Build Your Profile: Be Social, Generous, and Human
As you consider how to grow your company and increase investment, is CEO/founder profile building part of your overall strategy? A well-known, authentic and consistent personal brand will build credibility and trust with investors and partners, create a competitive edge, and create lasting value that will continue to yield dividends for your future endeavors. Here […]
6 Tips to Demonstrate Traction for Startups
As a scientist keen to communicate the value of my research I quickly learned the benefits of publishing and presenting, but it wasn’t until I bridged the academic and startup arenas that I realized private industry has its own evidence of success – traction. Most scientists are familiar with the idea that in academia peer-reviewed […]
Reminded Why the Work We Do Matters
At s2s Public Relations we’re always grateful for encouraging feedback from our clients – reminders why the work we do to ignite impact matters. “s2s PR and Communications crystalized our unique value through clear messaging which served to amplify awareness of our leading-edge medical devices. The messaging showcased the human impact of our innovation, revitalizing […]
Science vs. the Tribalism of Truths
The Tribalism of Truths is a paradox involving subjective truth and objective tribalism*. We’re genetically hard-wired to believe our tribe of trusted friends and those we admire more than sterile but scientifically-proven facts. We have faith that our friend, our pundit, or our favorite influencer-of-the-moment speaks the truth, no matter how widely it varies from […]
In the age of apps, & 0.7 second attention spans, why our DNA still believes stories matter: part II
Photography is more than an Instagram accessory, a way to document Sunday brunch, or an obsession for new parents. When used effectively, it is an influential and pivotal tool for capturing and telling a diversity of stories. A well-composed photo can serve as a window through which its viewers can witness an event, product, or […]