Testimonial: Lean In

Lean In Seattle wouldn’t have been able to achieve the full potential of our visit with Facebook COO, and LeanIn.Org founder, Sheryl Sandberg without Eric’s help. Rather than solely focus on leveraging Sheryl’s name for fast hits, Eric crafted three achievable strategies (from hyper-targeted to broad reach) that used Sheryl’s visit as a gateway hook into the deeper stories of our work and vision. His plan elicited immediate trust with Sheryl’s personal PR team, and led to several large and small features on our chapter, which my team was able to evolve into one of our most successful membership drives yet.
– Jonna Bell, Executive Board, Marketing, Lean In Seattle

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